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WEST Product: Sugar Sell goes beyond CRM—boosting productivity, pipeline accuracy, and deal speed with AI, automation, and full visibility for B2B sales teams.

WEST Product: 50-400kW modular induction power supply, 6-200kHz dual range, SiC & DDS control, multi-output, field-upgradeable, zero-downtime design.  

WEST Product: 64kW-1MW modular induction heating/melting with SiC efficiency, 3-30kHz tuning, 4 outputs, digital control, zero-downtime design.  

WEST Product: Counter-rotation of the workpiece and cutting tool optimize hole accuracy on this twin-spindle machine, packed with features for deep hole drilling productivity.

WEST Product: Available VJ-3 Video Borescopes 1.7mm 2.2mm 2.8mm 3.9mm 6.0mm Dual Camera Far Focus Infrared (IR) Ultraviolet

WEST Product: Available ViewTech VJ-4 Video Borescopes 1.1mm 1.7mm 2.2mm 2.8mm 3.9mm 6.0mm 8.4mm Dual Camera Far Focus Infrared (IR) Ultraviolet (UV)

WEST Product: All-in-One Metal Workshop for Small Businesses & DIYers: Weld, cut, and clean with one device.  Industrial-Grade Performance

WEST Product: 16MP Dual HD Camera: Sharper preview and finer precision for smaller materials.

WEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

Speaker at WEST: Tyler Boykin, Vice President, Orases