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Speaker at WEST: Randy Eickoff, Founder & Head Coach, Acena Consulting, LLC

WEST Session: We don’t lose deals because we’re not working hard enough. We lose them because we’re working on the wrong things. In manufacturing, wholesale, and distribution, sales teams are moving faster than ever—yet growth feels stuck. Why? Noise. Endless updates. Unreliable forecasts. Chasing the wrong deals. We’ve accepted it as the cost of doing business. But what if it’s actually killing your momentum?This 20-minute talk is a call to rethink how sales teams operate—with more clarity. You’ll learn: Why noise—disguised as intuition—is wrecking your forecast How bad data and busywork eats into your selling time What top sales teams are doing to cut through the noise and stay laser-focused And you’ll see real-world proof: 44% growth at Creative Foam.This isn’t a product pitch. It’s a shift in perspective. If your team’s putting in the effort but still falling short, this is the rethink you’ve been waiting for.

WEST Session: Manufacturers face constant pressure to improve output while controlling costs, yet productivity gains are often pursued through equipment upgrades or process reengineering alone. A critical but overlooked lever is the frontline workforce—the people running machines, moving materials, and maintaining operations every day. When employees are disconnected from the information, communication, and tools they need, even small inefficiencies compound into significant losses. This presentation explores how targeted technology investments can unlock measurable productivity improvements, sometimes as much as 25%, by empowering frontline employees. We will examine the most common friction points that reduce performance, such as paper-based reporting, limited resource access at work stations, delayed reporting and task triggers, inconsistent training and retention, and siloed communication. We’ll then show how software solutions can extend existing ERP, HCM, and MES systems to the shop floor, creating a single hub where employees can access workflows, compliance updates, and real-time alerts. Attendees will see how manufacturers are achieving faster response times, reducing downtime, streamlining onboarding, and improving compliance by modernizing the employee experience. The session will provide a practical framework to quantify workforce productivity losses and demonstrate the ROI of equipping employees with the right digital tools.

Speaker at WEST: Phillip Gulley, CSO & Co-Founder, Cofactr

Speaker at WEST: Douglas Orantes, Sales Manager, Aero Bending Company

Speaker at WEST: Pei Liang Guo, Lead Engineer, Mesoware Inc.

Speaker at WEST: Shalin Patel, Robots, Mesoware Inc.

Speaker at WEST: Rob Dusenbury, Technical Applications Director, CAD/CAM Consulting Svcs.

Speaker at WEST: Nico Amato, Lead Manufacturing Engineer, Aerojet Rocketdyne

WEST Session: This presentation will explore the technical challenges of manufacturing complex tube geometries, including tight-radius and compound bends, which are critical in today’s aerospace applications. Presenters will demonstrate how in-house capabilities such as welding, machining, fixture design, and chemical processing streamline production and reduce overall lead times. Attendees will gain practical insight into integrating advanced bending technologies with digital data control systems to improve accuracy and repeatability. The session will also highlight how strategic investments such as developing in-house chemical processing enhance supply chain resilience, reduce risk, and improve schedule reliability. Case studies from aerospace programs will show how design collaboration, cost-down initiatives, and dedicated planning drive consistent improvements in product quality, efficiency, and delivery performance.