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WEST Session: In today’s fast-paced and unpredictable market, engineering and manufacturing organizations must evolve beyond static, siloed systems to remain competitive. Traditional design and production strategies are no longer sufficient to meet the growing complexity of customer demands. The key to thriving in this environment lies in adaptability—and that begins with a unified digital approach. Dassault Systèmes’ 3DEXPERIENCE DELMIA offers a powerful Virtual Twin solution that bridges the gap between design and manufacturing. By creating a dynamic, real-time digital representation of your operations, DELMIA empowers businesses to simulate, optimize, and adapt processes with agility and precision. Whether you're a small startup or a global enterprise, this platform enables seamless collaboration, faster decision-making, and continuous improvement across the product lifecycle. In this session, we’ll explore how DELMIA transforms traditional manufacturing into a connected, intelligent ecosystem. We’ll also highlight how Tata Technologies can support your journey in adopting this robust solution—helping you stay ahead of change and deliver value with confidence.

Speaker at WEST: Randy Eickoff, Founder & Head Coach, Acena Consulting, LLC

WEST Session: This presentation will explore the technical challenges of manufacturing complex tube geometries, including tight-radius and compound bends, which are critical in today’s aerospace applications. Presenters will demonstrate how in-house capabilities such as welding, machining, fixture design, and chemical processing streamline production and reduce overall lead times. Attendees will gain practical insight into integrating advanced bending technologies with digital data control systems to improve accuracy and repeatability. The session will also highlight how strategic investments such as developing in-house chemical processing enhance supply chain resilience, reduce risk, and improve schedule reliability. Case studies from aerospace programs will show how design collaboration, cost-down initiatives, and dedicated planning drive consistent improvements in product quality, efficiency, and delivery performance.

Speaker at WEST: Andres Ruiz, Business Development & Pre-Sales Consult • Products, Tata Technologies

Speaker at WEST: Phillip Gulley, CSO & Co-Founder, Cofactr

Speaker at WEST: Douglas Orantes, Sales Manager, Aero Bending Company

Speaker at WEST: Rod Bond, Senior Account Executive, Smartsights

WEST Session: Many well-established manufacturing and supply companies are rooted in their original non-digital technology and payments processes. From still using credit card swipers, to sending paper invoices, to even receiving paper orders from customers that included credit card numbers scribbled on them, high-end tile supplier, Decorative Materials, was experiencing the pain of outdated tech. They knew they needed a more innovative solution that would continue to grow with them while also providing the secure, digital payment options their customers and employees needed. This presentation will cover their case study and feature the challenges they were facing with meeting today’s technology and security standards, and how they updated their existing order system to a newer, more innovative solution that provided increased security, fewer human errors, increased time savings, and an overall improved customer experience. And it was all embedded directly into their ERP system.

WEST Session: In this engaging discussion, an automation and robotics expert sits down with two executives from a small Southern California commercial & industrial appliance company, to explore the real-world journey of a small fabrication shop embracing automation. From initial skepticism to now multiple successful robot deployments, Bryan Montez & Pat Hundley share how their small team identified the right automation solutions, justified the investment, and overcame common barriers faced by small and medium-sized manufacturers. Attendees will walk away with practical insights into the automation decision-making process, some common lessons learned, and the cultural shifts enabling smooth transitions. Whether you're just beginning to explore automation or looking to scale your efforts, this session offers valuable takeaways for manufacturers and fabricators of all sizes & experience levels.

Speaker at WEST: Will Healy III, Global Industry Manager - Fabricated Metals, Teradyne Robots / UR