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WEST Session:

WEST Session:

Speaker at WEST: Bryan Montez, Plant Manager, West Coast Manufacturing

Speaker at WEST: Will Healy III, Global Industry Manager - Fabricated Metals, Teradyne Robots / UR

Speaker at WEST: Patrick Hundley, President, West Coast Manufacturing

WEST Session: In this engaging discussion, an automation and robotics expert sits down with two executives from a small Southern California commercial & industrial appliance company, to explore the real-world journey of a small fabrication shop embracing automation. From initial skepticism to now multiple successful robot deployments, Bryan Montez & Pat Hundley share how their small team identified the right automation solutions, justified the investment, and overcame common barriers faced by small and medium-sized manufacturers. Attendees will walk away with practical insights into the automation decision-making process, some common lessons learned, and the cultural shifts enabling smooth transitions. Whether you're just beginning to explore automation or looking to scale your efforts, this session offers valuable takeaways for manufacturers and fabricators of all sizes & experience levels.

WEST Session: Moderated by: Jamie Goettler, BTX Precision Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few.

Speaker at WEST: John Carpenter, Founder, Owner, President, Excellerant

WEST Session: Moderated by an industry veteran (George Barnych), this panel will discuss the importance of security in driving the ever-connected organization and supply chain. From the simple best practices of the small shop owner to the NIST and Cybersecurity Defense CMMC 2.0 requirements, this team has the history and experience to enlighten you on your journey. Join us for an engaging presentation and follow-up Q&A session that will leave you glad you took the time to hear best practices, mistakes to avoid, questions to ask, and how to position your shop to be safe well into the future. From the Top Floor to the Shop Floor - manufacturers cannot remain competitive without connectivity and transparency. Keeping you protected, connected, and systemized with process will lead to efficiency, consistency, and scalability. It is the system and service provider's job to keep you safe so you can produce good parts on time and make a profit - join us for some valuable dialog!

WEST Session: We don’t lose deals because we’re not working hard enough. We lose them because we’re working on the wrong things. In manufacturing, wholesale, and distribution, sales teams are moving faster than ever—yet growth feels stuck. Why? Noise. Endless updates. Unreliable forecasts. Chasing the wrong deals. We’ve accepted it as the cost of doing business. But what if it’s actually killing your momentum?This 20-minute talk is a call to rethink how sales teams operate—with more clarity. You’ll learn: Why noise—disguised as intuition—is wrecking your forecast How bad data and busywork eats into your selling time What top sales teams are doing to cut through the noise and stay laser-focused And you’ll see real-world proof: 44% growth at Creative Foam.This isn’t a product pitch. It’s a shift in perspective. If your team’s putting in the effort but still falling short, this is the rethink you’ve been waiting for.