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Speaker at WEST: Billy Bogue, President, Matsuura Machinery USA

WEST Session: Moderated by: Jamie Goettler, BTX Precision Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few.

Speaker at WEST: John Carpenter, Founder, Owner, President, Excellerant

WEST Session: Moderated by an industry veteran (George Barnych), this panel will discuss the importance of security in driving the ever-connected organization and supply chain. From the simple best practices of the small shop owner to the NIST and Cybersecurity Defense CMMC 2.0 requirements, this team has the history and experience to enlighten you on your journey. Join us for an engaging presentation and follow-up Q&A session that will leave you glad you took the time to hear best practices, mistakes to avoid, questions to ask, and how to position your shop to be safe well into the future. From the Top Floor to the Shop Floor - manufacturers cannot remain competitive without connectivity and transparency. Keeping you protected, connected, and systemized with process will lead to efficiency, consistency, and scalability. It is the system and service provider's job to keep you safe so you can produce good parts on time and make a profit - join us for some valuable dialog!

WEST Session: We don’t lose deals because we’re not working hard enough. We lose them because we’re working on the wrong things. In manufacturing, wholesale, and distribution, sales teams are moving faster than ever—yet growth feels stuck. Why? Noise. Endless updates. Unreliable forecasts. Chasing the wrong deals. We’ve accepted it as the cost of doing business. But what if it’s actually killing your momentum?This 20-minute talk is a call to rethink how sales teams operate—with more clarity. You’ll learn: Why noise—disguised as intuition—is wrecking your forecast How bad data and busywork eats into your selling time What top sales teams are doing to cut through the noise and stay laser-focused And you’ll see real-world proof: 44% growth at Creative Foam.This isn’t a product pitch. It’s a shift in perspective. If your team’s putting in the effort but still falling short, this is the rethink you’ve been waiting for.

WEST Session: Manufacturers face constant pressure to improve output while controlling costs, yet productivity gains are often pursued through equipment upgrades or process reengineering alone. A critical but overlooked lever is the frontline workforce—the people running machines, moving materials, and maintaining operations every day. When employees are disconnected from the information, communication, and tools they need, even small inefficiencies compound into significant losses. This presentation explores how targeted technology investments can unlock measurable productivity improvements, sometimes as much as 25%, by empowering frontline employees. We will examine the most common friction points that reduce performance, such as paper-based reporting, limited resource access at work stations, delayed reporting and task triggers, inconsistent training and retention, and siloed communication. We’ll then show how software solutions can extend existing ERP, HCM, and MES systems to the shop floor, creating a single hub where employees can access workflows, compliance updates, and real-time alerts. Attendees will see how manufacturers are achieving faster response times, reducing downtime, streamlining onboarding, and improving compliance by modernizing the employee experience. The session will provide a practical framework to quantify workforce productivity losses and demonstrate the ROI of equipping employees with the right digital tools.

WEST Session: Smart manufacturing is redefining the relationship between people and technology. As automation, artificial intelligence and machine learning continue to evolve, they are not replacing human intelligence - they are enhancing it. These technologies reduce the burden of repetitive, manual tasks and empower employees to focus on higher-value, strategic work such as problem-solving, innovation and continuous improvement. To unlock the full benefits of Industry 4.0, manufacturers must do more than adopt new tools - they must cultivate a resilient, future-ready workforce. This session will explore strategies for upskilling, nurturing adaptability and creating collaborative, digitally fluent work environments that help employees and organizations thrive in a rapidly changing landscape.

Speaker at WEST: David Hallac, Founder and CEO, Viaduct

WEST Session: A recent MIT study, highlighted by Forbes , found that 95% of corporate AI pilots have failed to produce meaningful results or delivered ROI. There are many challenges and complexities that contribute to these failures, including company-wide strategy, technical system integrations, and internal cultural adoption to AI. As for the successful pilots, they often involve systems that learn, admit uncertainty, and integrate deeply into workflows, focusing on back-office functions where ROI is direct. This presentation will share lessons learned and successful use cases from the field and reveal the Top 5 focus areas every manufacturer should prioritize to turn AI pilots into ROI generating engines.

WEST Session: In this session, Randy Eickhoff, CPA, Founder and Head Coach at Acena Consulting, will walk attendees through how innovative manufacturers and product developers can leverage the R&D tax credit to uncover hidden value. Whether you’re developing new processes, improving products, or experimenting with automation, this credit could be a powerful cash generator. Randy will demystify the IRS criteria, share real-world examples, and show you how to avoid common pitfalls in documentation and qualification. You’ll leave with practical insights to help you assess eligibility and maximize savings.