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WEST Session: Manufacturers from fabricators to assembly shops are all challenged with workforce woes, the need to boost productivity and the endless quest for quality. Knowing automation is the answer is one thing, but actually finding real success with technology investments can feel challenging and risky. How do you know what will truly bring value to the organization? How do you determine the return? And now with the hype of Artificial Intelligence (AI) seemingly on every product, how do manufacturing leaders determine the right places to invest limited time and capital budgets? In this session, we will delve into the ever-evolving landscape of automation & AI in the factory and take a look at technologies that are having a real impact today across the shop floor. Then we will stare into the crystal ball to look forward at technologies that are on the near horizon that manufacturing leaders should be keeping an eye on. Covering important topics like human-robot collaboration, automated equipment tending, data-driven insights, cobot welding, predictive maintenance, robot guided vision, bin picking, collaborative automation, quality inspections, and much more, attendees should leave this session ready to make value-creating technology investments in their business. Join us as we explore how AI is reshaping the factory floor — one algorithm at a time.

Speaker at WEST: Billy Bogue, President, Matsuura Machinery USA

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WEST Session: Moderated by: Jamie Goettler, BTX Precision Rather than start with a discussion of all the technologies available in the industrial marketplace, this panel session will start by outlining the primary concerns of manufacturing businesses. By first appealing to what the audience (machining businesses) cares about most at the start, the panel will logically ease into a discussion of how available technologies can help achieve greater outcomes for these businesses…in other words, solutions to the preeminent problems. Among the concerns highlighted at the outset will be improving competitiveness (domestically and globally), throughput (business growth), and yes productivity in the face of the manufacturing skills gap. The panel will be represented by industry leaders who either are dealing with these concerns directly, or those that have a “front row seat” to a variety of companies that seek to survive and thrive. Technologies that will be addressed will likely include automation, robotics, workforce training, machining technology, machine monitoring, software and AI to name a few.

WEST Session: We don’t lose deals because we’re not working hard enough. We lose them because we’re working on the wrong things. In manufacturing, wholesale, and distribution, sales teams are moving faster than ever—yet growth feels stuck. Why? Noise. Endless updates. Unreliable forecasts. Chasing the wrong deals. We’ve accepted it as the cost of doing business. But what if it’s actually killing your momentum?This 20-minute talk is a call to rethink how sales teams operate—with more clarity. You’ll learn: Why noise—disguised as intuition—is wrecking your forecast How bad data and busywork eats into your selling time What top sales teams are doing to cut through the noise and stay laser-focused And you’ll see real-world proof: 44% growth at Creative Foam.This isn’t a product pitch. It’s a shift in perspective. If your team’s putting in the effort but still falling short, this is the rethink you’ve been waiting for.

WEST Session: Smart manufacturing is redefining the relationship between people and technology. As automation, artificial intelligence and machine learning continue to evolve, they are not replacing human intelligence - they are enhancing it. These technologies reduce the burden of repetitive, manual tasks and empower employees to focus on higher-value, strategic work such as problem-solving, innovation and continuous improvement. To unlock the full benefits of Industry 4.0, manufacturers must do more than adopt new tools - they must cultivate a resilient, future-ready workforce. This session will explore strategies for upskilling, nurturing adaptability and creating collaborative, digitally fluent work environments that help employees and organizations thrive in a rapidly changing landscape.

WEST Session: In this session, Randy Eickhoff, CPA, Founder and Head Coach at Acena Consulting, will walk attendees through how innovative manufacturers and product developers can leverage the R&D tax credit to uncover hidden value. Whether you’re developing new processes, improving products, or experimenting with automation, this credit could be a powerful cash generator. Randy will demystify the IRS criteria, share real-world examples, and show you how to avoid common pitfalls in documentation and qualification. You’ll leave with practical insights to help you assess eligibility and maximize savings.