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WEST Session: Internal audits are more than a compliance requirement, they are a strategic tool for driving performance, reducing risk, and building a culture of continual improvement. This session explores how disciplined audit programs can deliver both tangible and intangible business value. Attendees will learn how effective internal audits reduce the cost of poor quality, minimize hidden risks, and strengthen external confidence with customers and regulators. We’ll examine common barriers, such as audit fatigue, time conflicts, and data silos, and offer practical, low-cost tools to overcome them, including risk-based scheduling, clause matrices, and competency-driven auditor training. The session will also discuss how to embed audit outcomes into daily operations, promote transparency, and use trend data to guide decision-making. Whether you're refining a mature system or rebuilding from the ground up, this session offers actionable insights to increase engagement, sharpen focus, and get more value from every audit.

WEST Session: Are you getting the most out of your operations? Many manufacturers leave performance on the table due to outdated CNC machining processes, practices and programming. In this expert panel presentation, FANUC America’s Executive Director of Aerospace and Defense Rick Schultz will lead a discussion about how to take advantage of new technologies, create automation strategies, and utilize IOT and digitalization software to drive operational success. Audience Takeaways: -Learn growth strategies on how to keep machining operations competitive and profitable. -Hear from industry leaders on their realistic approaches to AI for impactful ROI. -How to mitigate pain points with optimizing equipment and taking advantage of advanced machining functionality. -Best practices on setting up shops to support more flexible and effective operations. -Using cutting-edge CNC technology, IoT, digitalization and other tools to drive operational success. -Phasing in newer technologies into existing production lines. -Planning and preparing for your next CAPEX for the best ROI. -How to be effective and productive while facing a tight labor market and a growing skills gap. -Steps to a more self-reliant company using in-house capabilities. -Developing meaningful partnerships in the industry.

WEST Session: We don’t lose deals because we’re not working hard enough. We lose them because we’re working on the wrong things. In manufacturing, wholesale, and distribution, sales teams are moving faster than ever—yet growth feels stuck. Why? Noise. Endless updates. Unreliable forecasts. Chasing the wrong deals. We’ve accepted it as the cost of doing business. But what if it’s actually killing your momentum?This 20-minute talk is a call to rethink how sales teams operate—with more clarity. You’ll learn: Why noise—disguised as intuition—is wrecking your forecast How bad data and busywork eats into your selling time What top sales teams are doing to cut through the noise and stay laser-focused And you’ll see real-world proof: 44% growth at Creative Foam.This isn’t a product pitch. It’s a shift in perspective. If your team’s putting in the effort but still falling short, this is the rethink you’ve been waiting for.

WEST Session: Manufacturing field service operations are plagued by inefficiency, reactive responses, and disconnected systems that drain profitability and frustrate customers. Most manufacturers still rely on manual scheduling, disparate software solutions, and limited real-time visibility into field operations, technician status, and equipment performance, resulting in suboptimal routes, missed appointments, and escalating operational costs. This presentation demonstrates how manufacturers are transforming their service operations using ShareCRM's AI-powered, mobile-first field service platform. Attendees will discover specific technologies including intelligent scheduling and dispatch algorithms that optimize resource allocation and technician assignments, AI assistants that use real data to identify and resolve potential issues before they impact customers, and industry-leading mobile applications that empower field service reps to complete jobs efficiently from accepting work orders to delivering parts from their own inventory. The session features real-world implementation strategies showing how manufacturers achieve a single view of the customer throughout the entire sales, service, and marketing lifecycle while connecting teams, processes, and systems with smart, automated workflows. Participants will learn about AI-powered knowledge bases that instantly recognize issues and recommend solutions, customer service analytics that provide holistic team productivity insights, and partner relationship management capabilities that extend operations through dealer and distributor networks. Attendees will leave with actionable insights on implementing connected, intelligent field service solutions that maximize uptime, boost profitability, and deliver delightful customer experiences while transforming reactive service costs into proactive competitive advantages.  

WEST Session: Manufacturers from fabricators to assembly shops are all challenged with workforce woes, the need to boost productivity and the endless quest for quality. Knowing automation is the answer is one thing, but actually finding real success with technology investments can feel challenging and risky. How do you know what will truly bring value to the organization? How do you determine the return? And now with the hype of Artificial Intelligence (AI) seemingly on every product, how do manufacturing leaders determine the right places to invest limited time and capital budgets? In this session, we will delve into the ever-evolving landscape of automation & AI in the factory and take a look at technologies that are having a real impact today across the shop floor. Then we will stare into the crystal ball to look forward at technologies that are on the near horizon that manufacturing leaders should be keeping an eye on. Covering important topics like human-robot collaboration, automated equipment tending, data-driven insights, cobot welding, predictive maintenance, robot guided vision, bin picking, collaborative automation, quality inspections, and much more, attendees should leave this session ready to make value-creating technology investments in their business. Join us as we explore how AI is reshaping the factory floor — one algorithm at a time.

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