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Errol Burrell

Speaker at WEST: Errol Burrell, National Product Manager, Matsuura USA

Growing your Customer Life Time Value by 25 - 95% and securing 80% of future profits in Manufacturing

WEST Session: In a manufacturing landscape where production has evolved to be lean, automated, and connected, post-sales support remains outdated—fragmented across PDFs, portals, and manual processes. Impaqx’s Pikclix redefines this landscape with SupportOps 3.0, a transformative, AI-powered platform built to modernize maintenance, service, and parts ordering. By integrating Generative AI, Agentic AI, LLMs, RAG, and Vision AI, Pikclix delivers intelligent, contextual, and actionable support experiences across the customer and technician journey. From conversational AI assistants trained on proprietary documents to clickable assembly diagrams that link directly to live parts catalogs, Pikclix simplifies complex tasks, enhances part identification accuracy, and improves customer satisfaction. The platform empowers manufacturers to scale rapidly—requiring no infrastructure overhaul, integrating with existing systems, and going live in under a month. Business impact is significant: reduced return rates, increased part order volume, and improved customer loyalty. With built-in analytics and automation, Pikclix not only answers support queries but uncovers trends, predicts failures, and drives engineering improvements. In an era where 40% of revenue can stem from aftermarket services, Pikclix transforms post-sales support into a strategic growth engine—bridging the modernization gap and preparing manufacturers for the future of intelligent support.

Networking Receptions

The Manufacturing Technology Series WEST event is where the manufacturing industry comes together. Connect face-to-face, build meaningful relationships, and enjoy great refreshments while networking. Whether you're meeting your next key contact or reconnecting with colleagues, your badge is your all-access pass—everyone is welcome!

2027 Rebook Information

WEST Exhibitor: Secure your booth space for 2027: As a 2025 exhibitor, your company receives the benefit of being able to retain your current space for 2027 and lock it in at our rebook rates before the pricing goes up! See details below or contact your SME Sales Representative.

Quick Facts & Service Contacts

WEST Exhibitor: Hours, Location, TravelEvent features and networkingFacility amenities, lost & found, bag checkFirst aid and securityExhibitor services Show Office, Sales Office, SME Media Studio, Customer FirstRegistration

Key Phone Numbers

WEST Exhibitor: Show Office (Kris Cogliandro): 714-765-2004Anaheim Convention Center Security Control (ACC Security Control): (714) 765-8975 (or 8975 from any house phone)Protect-US Security (Rasheed Barnes-Lead Contact): (310) 561-2634