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Speaker at WEST: Michelle Leon, Operations Manager, Levil Technology

Speaker at WEST: Errol Burrell, National Product Manager, Matsuura USA

WEST Session: This presentation will explore how modern manufacturers can eliminate delays and inefficiencies in MRO purchasing through a smarter, more connected procurement experience. Traditional indirect materials procurement is often siloed, manual, and reactive—creating friction across sourcing, approvals, and delivery. Vroozi’s SpendTech® platform changes that by offering an intuitive, self-service marketplace that automates requisitions, ensures contract compliance, and increases spend under management. Attendees will see how smart manufacturing systems can trigger AI-driven purchase requests, enabling real-time MRO fulfillment to keep operations running. We’ll walk through a real-world example of how a leading manufacturer accelerated response time and reduced downtime by digitizing and automating their indirect procurement workflows.

WEST Session: Join us for an insightful and action-packed session that reveals how smart process optimization is transforming financial, logistical, and ecommerce operations. Whether you're looking to streamline workflows, boost accuracy, or scale your business, this presentation delivers practical strategies. Takeaways and What You'll Learn The latest improvements in shipping, fulfillment, and order flow management that are elevating logistics and customer satisfaction. Sail seamlessly! Learn from two real-world business ecommerce customer integration examples—Shopify and BigCommerce—demonstrating how seamless connections with platforms like Acumatica, SAP Business One, and an AI Pricing Agent can streamline operations and support scalable growth.  Spotlight Feature: Pricing Automation Tool -  Say goodbye to manual pricing guesswork! Discover how this: Optimizes margins in real time Syncs across multiple channels Executes hands-free updates Keeps your pricing competitive—automatically Whether you're in finance, logistics, or ecommerce, this session is will provide insights to help you work smarter, not harder. Don’t miss your chance to see how innovation is driving scalable growth and operational excellence.

Speaker at WEST: John Eide, Founder and President, Verx Corporation

Speaker at WEST: Al Youngwerth, CTO, VersaBuilt

WEST Session: As manufacturers strive to improve machine utilization, reduce downtime, and address workforce shortages, robotic CNC machine tending has become a critical automation strategy. Advances in robotic platforms and machine-tending technologies now enable shops of all sizes to increase throughput while maintaining consistent quality in competitive markets. In this session, Verx Corporation—a FANUC Robotics Authorized System Integrator and full-service distributor for VersaBuilt —will introduce the fundamentals of robotic CNC machine tending. Attendees will gain a framework for understanding how system components—robots, grippers, workholding, and operator interfaces—work together in collaborative applications. Following this introduction, VersaBuilt will highlight key challenges and solutions specific to CNC machine tending. Topics will include gripping strategies for varied parts and high-mix applications, simplified integration methods that reduce operator complexity while improving reliability, and how VersaBuilt’s MultiGrip, DuoGrip, and Zero Point (ZPS) Automation Systems leverage FANUC CRX robots to deliver scalable automation to a broader range of manufacturers.   The session will conclude with a live Q&A, giving participants the opportunity to connect these insights with their own manufacturing challenges. Attendees will leave with both a strong conceptual foundation and practical examples for addressing common barriers in robotic machine tending.

WEST Session: Join Randy Eickhoff as he breaks down powerful tools that can significantly accelerate depreciation and boost cash flow for manufacturers, facility owners, and real estate investors. This session will cover cost segregation studies, the Section 179D energy efficiency deduction, and Section 179 expensing. With an eye on current IRS positions and pending legislation, Randy will explain how to align tax strategy with capital planning to optimize your bottom line. Expect actionable takeaways tailored for SMEs investing in new buildings, equipment, and improvements.

Speaker at WEST: Josh Casson, President, HD Solutions

WEST Session: Robotics is advancing at a remarkable pace. Smarter AI models and improved hardware have made robots more capable and accessible than ever before. These shifts are transforming how we can make use of automation in fundamental ways: 1. Expand use cases through adaptability. Flexible robotic deployments open up opportunities to capture value from a wider range of applications. Adaptive automation becomes a tool for navigating uncertainty rather than a rigid asset. 2. Deploy faster with simplified programming. Your team no longer needs to spend days learning how to program the robot. Instruct robots in plain English instead. 3. Scale through modularity. Ecosystems designed around modular components allow deployments to grow and evolve with your operations. The cost of integration falls as automation spreads across your workflows. 4. Empower your workforce. Automation learns and scales the manufacturing knowledge of your company, enabling your team to focus on higher-value, higher-impact work. Join us to explore how these changes are reshaping both the economics and the role of automation, and what they mean for the future of your operations.