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WEST Session: Digital twins are rapidly becoming a cornerstone of advanced manufacturing, enabling companies to simulate, optimize, and validate their production processes in a virtual environment before committing to physical execution. This presentation explores the value of digital twins specifically in the domains of CNC machining, robotic automation, and the broader virtual factory. In CNC machining, digital twins replicate the behavior of machines, tools, and part geometries, allowing for precise simulation of toolpaths and real-time detection of potential collisions, over-travel, and inefficiencies. By simulating the exact machine kinematics, spindle dynamics, and tool libraries, manufacturers can reduce setup times, improve part quality, and significantly lower the risk of costly rework or downtime. In robotic work cells, digital twins mirror robotic behavior, motion, and task sequences. This enables manufacturers to program, test, and optimize robot trajectories and tool interactions virtually - ensuring safety, cycle time optimization, and maximum utilization of expensive automation assets. Collision detection, reach analysis, and process synchronization can all be handled digitally before deployment on the shop floor. At the virtual factory level, digital twins provide a holistic view of the entire manufacturing environment - integrating machines, robotics, material flow, operators, and logistics into a unified simulation. This enables strategic decision-making, accurate capacity planning, and the ability to test process changes in a risk-free virtual environment. The result is greater agility, resilience, and efficiency across the entire production lifecycle. Attendees will gain insight into how digital twins reduce risk, increase productivity, and enable smarter planning across manufacturing operations. By harnessing digital twins in CNC machining, robotic systems, and factory-wide simulations, companies can accelerate their journey toward digital transformation and fully realize the promise of Industry 4.0.

Speaker at WEST: Joe Mattekatt, CEO, Mesoware Inc.

WEST Session: Robotics is advancing at a remarkable pace. Smarter AI models and improved hardware have made robots more capable and accessible than ever before. These shifts are transforming how we can make use of automation in fundamental ways: 1. Expand use cases through adaptability. Flexible robotic deployments open up opportunities to capture value from a wider range of applications. Adaptive automation becomes a tool for navigating uncertainty rather than a rigid asset. 2. Deploy faster with simplified programming. Your team no longer needs to spend days learning how to program the robot. Instruct robots in plain English instead. 3. Scale through modularity. Ecosystems designed around modular components allow deployments to grow and evolve with your operations. The cost of integration falls as automation spreads across your workflows. 4. Empower your workforce. Automation learns and scales the manufacturing knowledge of your company, enabling your team to focus on higher-value, higher-impact work. Join us to explore how these changes are reshaping both the economics and the role of automation, and what they mean for the future of your operations.

Speaker at WEST: Tyler Boykin, Vice President, Orases

WEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

Speaker at WEST: Kevin Kerston, Senior Account Executive, SugarCRM

Speaker at WEST: Kenneth Cowan, Vice President, Paperless Parts

Speaker at WEST: Jamie Goettler, Chief Revenue Officer, BTX Precision

Speaker at WEST: Luis Solano, Customer Engineering- Manufacturing Lead, Google Cloud

Speaker at WEST: Jeffrey Fiala, President, UnDesked