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Speaker at WEST: Kenneth Cowan, Vice President, Paperless Parts

Speaker at WEST: Jamie Goettler, Chief Revenue Officer, BTX Precision

Speaker at WEST: Luis Solano, Customer Engineering- Manufacturing Lead, Google Cloud

Speaker at WEST: Yaron Alfi, CEO, Magenta Software, Inc

Speaker at WEST: Kevin Rankl, VP Tech Support, SolidCAM

Speaker at WEST: Errol Burrell, National Product Manager, Matsuura USA

Speaker at WEST: Michelle Leon, Operations Manager, Levil Technology

WEST Session: In a manufacturing landscape where production has evolved to be lean, automated, and connected, post-sales support remains outdated—fragmented across PDFs, portals, and manual processes. Impaqx’s Pikclix redefines this landscape with SupportOps 3.0, a transformative, AI-powered platform built to modernize maintenance, service, and parts ordering. By integrating Generative AI, Agentic AI, LLMs, RAG, and Vision AI, Pikclix delivers intelligent, contextual, and actionable support experiences across the customer and technician journey. From conversational AI assistants trained on proprietary documents to clickable assembly diagrams that link directly to live parts catalogs, Pikclix simplifies complex tasks, enhances part identification accuracy, and improves customer satisfaction. The platform empowers manufacturers to scale rapidly—requiring no infrastructure overhaul, integrating with existing systems, and going live in under a month. Business impact is significant: reduced return rates, increased part order volume, and improved customer loyalty. With built-in analytics and automation, Pikclix not only answers support queries but uncovers trends, predicts failures, and drives engineering improvements. In an era where 40% of revenue can stem from aftermarket services, Pikclix transforms post-sales support into a strategic growth engine—bridging the modernization gap and preparing manufacturers for the future of intelligent support.

WEST Session: AI is everywhere in the headlines, but most manufacturers are still asking the same question: where do we start? Between vendor hype and uncertain ROI, it’s hard to separate what’s possible from what’s practical. This talk will help cut through the noise and share a pragmatic roadmap for building AI capability in manufacturing. Attendees will learn three proven ways to apply AI today: automating documentation, accelerating compliance, and capturing engineering expertise, along with three common pitfalls to avoid when launching AI initiatives. Rather than a futuristic vision, this session provides concrete, usable steps that any manufacturer can take immediately, whether they’re a 50-person shop or a global enterprise. The key message: you don’t need a lab full of data scientists to get started. With the right workflows, AI can deliver measurable results now, and prepare your organization for the next decade of manufacturing innovation.

Speaker at WEST: Adelle Murphy, Account Executive, Limble