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Reactive to Predictive: How AI-Powered Field Service Transforms Manufacturing Operations

WEST Session: Manufacturing field service operations are plagued by inefficiency, reactive responses, and disconnected systems that drain profitability and frustrate customers. Most manufacturers still rely on manual scheduling, disparate software solutions, and limited real-time visibility into field operations, technician status, and equipment performance, resulting in suboptimal routes, missed appointments, and escalating operational costs. This presentation demonstrates how manufacturers are transforming their service operations using ShareCRM's AI-powered, mobile-first field service platform. Attendees will discover specific technologies including intelligent scheduling and dispatch algorithms that optimize resource allocation and technician assignments, AI assistants that use real data to identify and resolve potential issues before they impact customers, and industry-leading mobile applications that empower field service reps to complete jobs efficiently from accepting work orders to delivering parts from their own inventory. The session features real-world implementation strategies showing how manufacturers achieve a single view of the customer throughout the entire sales, service, and marketing lifecycle while connecting teams, processes, and systems with smart, automated workflows. Participants will learn about AI-powered knowledge bases that instantly recognize issues and recommend solutions, customer service analytics that provide holistic team productivity insights, and partner relationship management capabilities that extend operations through dealer and distributor networks. Attendees will leave with actionable insights on implementing connected, intelligent field service solutions that maximize uptime, boost profitability, and deliver delightful customer experiences while transforming reactive service costs into proactive competitive advantages.  

Steve George

Speaker at WEST: Steve George, Senior Manager Product Engineering – Solid Rounds, Kennametal

Jordan Dugosh

Speaker at WEST: Jordan Dugosh, Account Executive – TOLA/LATAM, Dispel

Bridging the Gap: How Secure Remote Access Powers Manufacturing IT/OT Convergence

WEST Session: Manufacturing is undergoing rapid digital transformation—driven by predictive maintenance, AI-driven insights, and smart factories. Yet IT/OT convergence is not achieved in strategy documents; it is lived daily through remote access, where people, vendors, and data cross into critical environments. This presentation explores the unique challenges CISOs and OT teams face—legacy patching debt, vendor access sprawl, ransomware pressure, and compliance demands—and why secure OT remote access is the essential bridge to efficiency, resilience, and productivity. Through industry case studies, we’ll examine how leaders are standardizing connectivity, reducing downtime costs, and enabling AI-driven operations—while ensuring security never falls behind transformation.

Olivier Thenoz

Speaker at WEST: Olivier Thenoz, Principal Product Manager, Production Machining Software, Hexagon

Drura Parrish

Speaker at WEST: Drura Parrish, Co-founder and CEO, Purchaser

The Future of Manufacturing Is Automating the Boring Stuff

WEST Session: For decades, manufacturing poured its innovation into automating production, while business operations like sourcing, purchasing, and procurement were left behind. Companies chased bloated ERPs that promised to do everything and ended up doing little. That is why email and spreadsheets have ruled for so long: they are flexible enough to handle the messy realities of manufacturing. But organizations should dictate software, not the other way around. Today’s technology makes it possible to solve discrete problems with precision. When you automate something as specific as the RFQ process, eliminating every email and copy-paste, the ROI becomes immediate. Apply the same focus to supplier communications or purchase orders, and the gains in profit and throughput dwarf what you get from another machine on the shop floor. The future is not about automating production. It is about automating the work that has been ignored.

Pei Liang Guo

Speaker at WEST: Pei Liang Guo, Lead Engineer, Mesoware Inc.

Douglas Orantes

Speaker at WEST: Douglas Orantes, Sales Manager, Aero Bending Company