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A Connected, Organized and Process Driven Shop Floor Starts with Security

WEST Session: Moderated by an industry veteran (George Barnych), this panel will discuss the importance of security in driving the ever-connected organization and supply chain. From the simple best practices of the small shop owner to the NIST and Cybersecurity Defense CMMC 2.0 requirements, this team has the history and experience to enlighten you on your journey. Join us for an engaging presentation and follow-up Q&A session that will leave you glad you took the time to hear best practices, mistakes to avoid, questions to ask, and how to position your shop to be safe well into the future. From the Top Floor to the Shop Floor - manufacturers cannot remain competitive without connectivity and transparency. Keeping you protected, connected, and systemized with process will lead to efficiency, consistency, and scalability. It is the system and service provider's job to keep you safe so you can produce good parts on time and make a profit - join us for some valuable dialog!

Noise: The Silent Killer in Sales

WEST Session: We don’t lose deals because we’re not working hard enough. We lose them because we’re working on the wrong things. In manufacturing, wholesale, and distribution, sales teams are moving faster than ever—yet growth feels stuck. Why? Noise. Endless updates. Unreliable forecasts. Chasing the wrong deals. We’ve accepted it as the cost of doing business. But what if it’s actually killing your momentum?This 20-minute talk is a call to rethink how sales teams operate—with more clarity. You’ll learn: Why noise—disguised as intuition—is wrecking your forecast How bad data and busywork eats into your selling time What top sales teams are doing to cut through the noise and stay laser-focused And you’ll see real-world proof: 44% growth at Creative Foam.This isn’t a product pitch. It’s a shift in perspective. If your team’s putting in the effort but still falling short, this is the rethink you’ve been waiting for.

How Technology Can Make Your Employees 25% More Productive

WEST Session: Manufacturers face constant pressure to improve output while controlling costs, yet productivity gains are often pursued through equipment upgrades or process reengineering alone. A critical but overlooked lever is the frontline workforce—the people running machines, moving materials, and maintaining operations every day. When employees are disconnected from the information, communication, and tools they need, even small inefficiencies compound into significant losses. This presentation explores how targeted technology investments can unlock measurable productivity improvements, sometimes as much as 25%, by empowering frontline employees. We will examine the most common friction points that reduce performance, such as paper-based reporting, limited resource access at work stations, delayed reporting and task triggers, inconsistent training and retention, and siloed communication. We’ll then show how software solutions can extend existing ERP, HCM, and MES systems to the shop floor, creating a single hub where employees can access workflows, compliance updates, and real-time alerts. Attendees will see how manufacturers are achieving faster response times, reducing downtime, streamlining onboarding, and improving compliance by modernizing the employee experience. The session will provide a practical framework to quantify workforce productivity losses and demonstrate the ROI of equipping employees with the right digital tools.

David Hallac

Speaker at WEST: David Hallac, Founder and CEO, Viaduct

95% of AI Pilots are Failing. How Can You Succeed

WEST Session: A recent MIT study, highlighted by Forbes , found that 95% of corporate AI pilots have failed to produce meaningful results or delivered ROI. There are many challenges and complexities that contribute to these failures, including company-wide strategy, technical system integrations, and internal cultural adoption to AI. As for the successful pilots, they often involve systems that learn, admit uncertainty, and integrate deeply into workflows, focusing on back-office functions where ROI is direct. This presentation will share lessons learned and successful use cases from the field and reveal the Top 5 focus areas every manufacturer should prioritize to turn AI pilots into ROI generating engines.

Olivier Thenoz

Speaker at WEST: Olivier Thenoz, Principal Product Manager, Production Machining Software, Hexagon

Patrick Hundley

Speaker at WEST: Patrick Hundley, President, West Coast Manufacturing

Drura Parrish

Speaker at WEST: Drura Parrish, Co-founder and CEO, Purchaser

Kartik Pasumarti

Speaker at WEST: Kartik Pasumarti, Vice President of Revenue & Operations, ShareCRM