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WEST Exhibitor:

WEST Exhibitor: WALTER USA, LLC is global leader in the metalworking industry for over 100 years and offers a wide range of precision tools for milling, turning, drilling and threading applications. The company helps customers in the aviation and aerospace industries, automotive, energy, and general industry improve process reliability and increase metal cutting productivity. As an innovative partner capable of creating digital process solutions for optimal efficiency, Walter is pioneering Industry 4.0 throughout the machining industry. With Regional Headquarters in the Greenville, SC area, Walter markets its competence brands Walter, Walter Titex, Walter Prototyp and Walter Multiply through a network of channel partners and field engineers across the USA, Canada, Mexico and Brazil Americas Regional Headquarters and Technology Center 1510 S. Batesville Rd, Greer, SC 29650 United States.

WEST Exhibitor: Whitney Tool is a leading manufacturer of milling cutters, including Woodruff Slotting and Keyseat cutters, as well as Counterbore, T-Slot, Dovetail and other specialty milling cutters. Additionally, we manufacture the Burr-Zit™ and Handi-Burr™ de-burring tools, and a complete line of Tap and Drill Extensions. We are the industry leader in custom shank and arbor type milling cutters in high speed steel, cobalt, carbide tipped and solid carbide. Contact Whitney Tool: 906 R St., Bedford, IN 47421 812-275-4491 www.whitneytool.com

WEST Exhibitor:

Speaker at WEST: Kenneth Cowan, Vice President, Paperless Parts

Speaker at WEST: Jamie Goettler, Chief Revenue Officer, BTX Precision

Speaker at WEST: Luis Solano, Customer Engineering- Manufacturing Lead, Google Cloud

Speaker at WEST: Tyler Boykin, Vice President, Orases

WEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

Speaker at WEST: Kevin Kerston, Senior Account Executive, SugarCRM