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WEST Exhibitor: Pro Ultrasonics is the leader in precision ultrasonic cleaning equipment. Our high-performance, quality-built equipment comes in a variety of sizes ranging from small tabletop models to large capacity industrial units. Most of our units are self-contained with filtration and surface skimming - ideal for cell manufacturing. We can custom design and build the perfect system for your unique cleaning challenges, including multiple tanks, agitating lift tables, passivation, spray tanks, cascading rinse, air knives, dryer, and automation.  Using our cleaning systems will increase productivity, dramatically reduce cleaning times, reduce labor, minimize hazardous waste, and give you the cleanest part possible! GO GREEN with our eco-friendly, aerospace approved, non-hazardous cleaning solutions, which reduces your worker's exposure to hazardous materials and is safe for the environment, too.  Stop by our booth to see ultrasonic cleaning in action, or, better yet, bring some of your parts to the show and let us clean them for you! Learn more at our website: www.proultrasonics.com  or YouTube channel: https://www.youtube.com/channel/UCLeSR9dwD846iVYMkmLf1kg

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WEST Exhibitor: Epilog Laser is the leading designer and manufacturer of CO2 and fiber laser engraving, cutting, and marking systems. Used extensively in the manufacturing industry, Epilog's powerful, easy-to-use equipment allows manufacturers to easily and cost-effectively mark all kinds of parts and components with bar codes, serial numbers, logos and more.  From compact CO2 systems to larger scale CO2/fiber dual-source equipment, Epilog has the right machine to fit your needs. For more information, visit our booth for a demo, or see us online at www.epiloglaser.com.

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WEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

Speaker at WEST: Kevin Kerston, Senior Account Executive, SugarCRM

Speaker at WEST: Jeffrey Fiala, President, UnDesked

Speaker at WEST: Padma Raghunathan, Product Marketing Manager, Deltek