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WEST Exhibitor:

Speaker at WEST: Jamie Goettler, Chief Revenue Officer, BTX Precision

Speaker at WEST: Kenneth Cowan, Vice President, Paperless Parts

Speaker at WEST: Adelle Murphy, Account Executive, Limble

WEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

WEST Session: AI is everywhere in the headlines, but most manufacturers are still asking the same question: where do we start? Between vendor hype and uncertain ROI, it’s hard to separate what’s possible from what’s practical. This talk will help cut through the noise and share a pragmatic roadmap for building AI capability in manufacturing. Attendees will learn three proven ways to apply AI today: automating documentation, accelerating compliance, and capturing engineering expertise, along with three common pitfalls to avoid when launching AI initiatives. Rather than a futuristic vision, this session provides concrete, usable steps that any manufacturer can take immediately, whether they’re a 50-person shop or a global enterprise. The key message: you don’t need a lab full of data scientists to get started. With the right workflows, AI can deliver measurable results now, and prepare your organization for the next decade of manufacturing innovation.

Speaker at WEST: Luis Solano, Customer Engineering- Manufacturing Lead, Google Cloud

Speaker at WEST: Padma Raghunathan, Product Marketing Manager, Deltek

Speaker at WEST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM

Speaker at WEST: Tyler Boykin, Vice President, Orases