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WEST Exhibitor: Prior to Recognition Robotics, factories did not have a reliable solution for a robot to pick non-fixtured parts in racks. With a single 2D camera and our patented visual recognition software, our solutions can learn from a single picture of the part and guide the robot to pick the part in 3D with a full six degrees of freedom. The skill level required to implement and maintain our solutions does not exceed that of existing plant floor personnel. Recognition Robotics is an independent, American company producing an innovative robotic vision “brain” and software that creates the new way of automation. With a growing list of patented technologies, Recognition Robotics is the high-value provider of breakthrough, quick set-up productivity enhancements that increase the profitability of any automated line or process.

WEST Exhibitor: Spira Manufacturing Corporation is at the forefront of EMI gasket innovation, design, and customer service. With over 45 years as experts in the field and using our uniquely patented spiral EMI gasket, we offer customers a range of EMI gaskets, shielded honeycomb filters, and other products. Our products are of the highest quality and reliability, built to meet your requirements for the life of a system.

WEST Exhibitor: SurfacePrep is the largest national network of regional distributors of high-quality abrasive products, specialty ceramics, and surface finishing equipment. We also provide safety equipment, replacement parts, accessories, and tools to support your production line. Local, Quality Solutions for Manufacturers As a leading supplier of abrasive blasting media and abrasive finishing equipment, SurfacePrep has established a collection of the best technical experts and customer service whose knowledge of abrasive media and finishing equipment is unmatched in the field. Whatever You Need, Wherever You Need It Through our placement of job shops located across the United States and Canada, we offer hands-on assistance to surface finishing projects, enabling you to work one-on-one with a field expert. We Deliver Results Beyond the Surface At SurfacePrep, we are always available to you for insight long after working together to solve your initial problem. We take great care to deliver excellent customer service and the information you need to properly execute your surface finishing project. Providing you with the abrasive blasting media and abrasive finishing equipment necessary to get the job done right is our top priority. Contact us today and we will immediately start working with you to meet your surface preparation and finishing needs.

WEST Exhibitor: VKS is a browser based software which delivers step-by-step standardized work instructions to operators live, on the shop floor. Easily create, view and share visual work instructions, digital quality checklists and monitor productivity in one intuitive solution.  Guarantee process compliance, have full traceability on all jobs and run reports and KPIs to have an over-view of your entire shop-floor, easily allowing managers to see who has done what, when, and how long.  VKS also connects with tools, machines, and other software's to provide a full turn-key solution for your manufacturing needs.

Speaker at WEST: Susan Carlock, Co-Owner & Executive Vice President, Mursix Corporation & Murray Mentor, Inc.

Speaker at WEST: Rod Bond, Senior Account Executive, Smartsights

WEST Session: Manufacturers from fabricators to assembly shops are all challenged with workforce woes, the need to boost productivity and the endless quest for quality. Knowing automation is the answer is one thing, but actually finding real success with technology investments can feel challenging and risky. How do you know what will truly bring value to the organization? How do you determine the return? And now with the hype of Artificial Intelligence (AI) seemingly on every product, how do manufacturing leaders determine the right places to invest limited time and capital budgets? In this session, we will delve into the ever-evolving landscape of automation & AI in the factory and take a look at technologies that are having a real impact today across the shop floor. Then we will stare into the crystal ball to look forward at technologies that are on the near horizon that manufacturing leaders should be keeping an eye on. Covering important topics like human-robot collaboration, automated equipment tending, data-driven insights, cobot welding, predictive maintenance, robot guided vision, bin picking, collaborative automation, quality inspections, and much more, attendees should leave this session ready to make value-creating technology investments in their business. Join us as we explore how AI is reshaping the factory floor — one algorithm at a time.

WEST Session: Are you getting the most out of your operations? Many manufacturers leave performance on the table due to outdated CNC machining processes, practices and programming. In this expert panel presentation, FANUC America’s Executive Director of Aerospace and Defense Rick Schulz will lead a discussion about how to take advantage of new technologies, create automation strategies, and utilize IOT and digitalization software to drive operational success. Audience Takeaways: -Learn growth strategies on how to keep machining operations competitive and profitable. -Hear from industry leaders on their realistic approaches to AI for impactful ROI. -How to mitigate pain points with optimizing equipment and taking advantage of advanced machining functionality. -Best practices on setting up shops to support more flexible and effective operations. -Using cutting-edge CNC technology, IoT, digitalization and other tools to drive operational success. -Phasing in newer technologies into existing production lines. -Planning and preparing for your next CAPEX for the best ROI. -How to be effective and productive while facing a tight labor market and a growing skills gap. -Steps to a more self-reliant company using in-house capabilities. -Developing meaningful partnerships in the industry.

WEST Session: Many well-established manufacturing and supply companies are rooted in their original non-digital technology and payments processes. From still using credit card swipers, to sending paper invoices, to even receiving paper orders from customers that included credit card numbers scribbled on them, high-end tile supplier, Decorative Materials, was experiencing the pain of outdated tech. They knew they needed a more innovative solution that would continue to grow with them while also providing the secure, digital payment options their customers and employees needed. This presentation will cover their case study and feature the challenges they were facing with meeting today’s technology and security standards, and how they updated their existing order system to a newer, more innovative solution that provided increased security, fewer human errors, increased time savings, and an overall improved customer experience. And it was all embedded directly into their ERP system.

WEST Session: We don’t lose deals because we’re not working hard enough. We lose them because we’re working on the wrong things. In manufacturing, wholesale, and distribution, sales teams are moving faster than ever—yet growth feels stuck. Why? Noise. Endless updates. Unreliable forecasts. Chasing the wrong deals. We’ve accepted it as the cost of doing business. But what if it’s actually killing your momentum?This 20-minute talk is a call to rethink how sales teams operate—with more clarity. You’ll learn: Why noise—disguised as intuition—is wrecking your forecast How bad data and busywork eats into your selling time What top sales teams are doing to cut through the noise and stay laser-focused And you’ll see real-world proof: 44% growth at Creative Foam.This isn’t a product pitch. It’s a shift in perspective. If your team’s putting in the effort but still falling short, this is the rethink you’ve been waiting for.