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Speaker at WEST: Kenneth Cowan, Vice President, Paperless Parts

Speaker at WEST: Jamie Goettler, Chief Revenue Officer, BTX Precision

Speaker at WEST: Luis Solano, Customer Engineering- Manufacturing Lead, Google Cloud

Speaker at WEST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM

Speaker at WEST: Tyler Boykin, Vice President, Orases

WEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

Speaker at WEST: Padma Raghunathan, Product Marketing Manager, Deltek

WEST Session: Join us for an insightful and action-packed session that reveals how smart process optimization is transforming financial, logistical, and ecommerce operations. Whether you're looking to streamline workflows, boost accuracy, or scale your business, this presentation delivers practical strategies. Takeaways and What You'll Learn The latest improvements in shipping, fulfillment, and order flow management that are elevating logistics and customer satisfaction. Sail seamlessly! Learn from two real-world business ecommerce customer integration examples—Shopify and BigCommerce—demonstrating how seamless connections with platforms like Acumatica, SAP Business One, and an AI Pricing Agent can streamline operations and support scalable growth.  Spotlight Feature: Pricing Automation Tool -  Say goodbye to manual pricing guesswork! Discover how this: Optimizes margins in real time Syncs across multiple channels Executes hands-free updates Keeps your pricing competitive—automatically Whether you're in finance, logistics, or ecommerce, this session is will provide insights to help you work smarter, not harder. Don’t miss your chance to see how innovation is driving scalable growth and operational excellence.

WEST Session: Join Randy Eickhoff as he breaks down powerful tools that can significantly accelerate depreciation and boost cash flow for manufacturers, facility owners, and real estate investors. This session will cover cost segregation studies, the Section 179D energy efficiency deduction, and Section 179 expensing. With an eye on current IRS positions and pending legislation, Randy will explain how to align tax strategy with capital planning to optimize your bottom line. Expect actionable takeaways tailored for SMEs investing in new buildings, equipment, and improvements.

Speaker at WEST: Josh Casson, President, HD Solutions