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The Sweet Spot for AI in Intelligent Automation

WEST Session: AI promises to transform manufacturing and service operations, but for most teams the challenge is not algorithms—it’s integration and adoption. This session will be co-presented by industry experts who will share real-world lessons from deploying AI-powered workflows at an e-recycling facility and in design-for-manufacture (DfM) and quoting. Attendees will learn a practical framework for deciding when to use deterministic software workflows, when to embed AI as an enabler, and when—if ever—to rely on autonomous AI “agents.” Using concrete metrics, we’ll show how hybrid approaches reduce cost, latency, and risk while delivering measurable gains. We will also describe the importance of human feedback in improving accuracy metrics. This is an inside look at what’s working (and what isn’t) as we automate inspections, quoting, and compliance tasks across the physical and digital sides of manufacturing. You’ll leave with a decision surface you can apply immediately to your own operations.

Chris Joco

Speaker at WEST: Chris Joco, Principal Solutions Architect, DSD Business Systems

Networking Receptions

The Manufacturing Technology Series WEST event is where the manufacturing industry comes together. Connect face-to-face, build meaningful relationships, and enjoy great refreshments while networking. Whether you're meeting your next key contact or reconnecting with colleagues, your badge is your all-access pass—everyone is welcome!

2027 Rebook Information

WEST Exhibitor: Secure your booth space for 2027: As a 2025 exhibitor, your company receives the benefit of being able to retain your current space for 2027 and lock it in at our rebook rates before the pricing goes up! See details below or contact your SME Sales Representative.

Quick Facts & Service Contacts

WEST Exhibitor: Hours, Location, TravelEvent features and networkingFacility amenities, lost & found, bag checkFirst aid and securityExhibitor services Show Office, Sales Office, SME Media Studio, Customer FirstRegistration

Key Phone Numbers

WEST Exhibitor: Show Office (Kris Cogliandro): 714-765-2004Anaheim Convention Center Security Control (ACC Security Control): (714) 765-8975 (or 8975 from any house phone)Protect-US Security (Rasheed Barnes-Lead Contact): (310) 561-2634

ARCH Cutting Tools

WEST Exhibitor: ARCH Cutting Tools is an American manufacturer of standard and custom solid round and indexable cutting tools. Our standard line consists of 27,000+ solid round and indexable products with with ISO 13399 attributes, split into four product series: KEO, Ultra-Dex, Patriot High Performance, and Revere.