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Speaker at WEST: Jamie Goettler, Chief Revenue Officer, BTX Precision

Speaker at WEST: Luis Solano, Customer Engineering- Manufacturing Lead, Google Cloud

Speaker at WEST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM

Speaker at WEST: Padma Raghunathan, Product Marketing Manager, Deltek

Speaker at WEST: Adelle Murphy, ,

WEST Session: Artificial Intelligence is revolutionizing nearly every industry—but many manufacturing operations are still missing out. Over the past five years, a growing divide has emerged. Some manufacturers are embracing Industry 4.0 and reaping the rewards. Others remain stuck—struggling with disconnected machines, underutilized data, and manual workflows that slow down operations. From isolated systems to paper-based logs, the American manufacturing sector often lacks the connectivity required to stay competitive in a global market. So what needs to change? The first step is breaking down data silos. To enable true Industry 4.0 capabilities, manufacturers must connect the factory floor with IT systems like ERP, MES, and WES. This connectivity lays the groundwork for advanced capabilities like predictive maintenance—where machine learning models monitor operations, learn normal patterns, and predict failures before they happen. It's also about integrating design and execution. Bridging CAD and CAM systems directly to production equipment eliminates manual recipe entry and reduces errors. By creating a unified namespace, manufacturers can abstract away proprietary device protocols and enable seamless communication between all components in the process. And this is where AI truly shines. With a connected infrastructure and unified data model, manufacturers can build digital twins—virtual representations of their production environments. These models power real-time optimization, simulation, and automation in ways that were once unimaginable. This talk presents real examples, practical steps, and the mindset shift required to modernize operations—so manufacturers don’t just keep up with Industry 4.0, but lead it.

Speaker at WEST: Mary Miller, Director of Marketing, PayTrace

WEST Session:

Speaker at WEST: Brian Ellis, Founder, Docket

WEST Session: Your next efficiency breakthrough isn't hiding in a machine learning algorithm. It's walking around your shop floor right now. While manufacturing obsesses over AI, 85% of operations still depend on human expertise. The CNC programmer who knows exactly when to adjust spindle speeds. The veteran welder who spots perfect joints in seconds. The setup technician whose alignment cuts cycle times. These operators don't just run your processes, they've mastered them. They hold the institutional knowledge that separates good production from great production. But your systems can't see what they know, creating a costly blind spot. Mid-market manufacturers nationwide face the same challenge: valuable knowledge trapped in individual heads instead of being scaled digitally. The result is lost efficiency because operator expertise can’t integrate with core systems. Companies overcoming this aren’t layering more machine learning. They’re building systems that amplify human intelligence. They digitize workflows, connect teams to real-time data, and create interfaces designed around how operators think and work, not the other way around. In this session, Docket will reveal how shop floor digitization platforms close the gap between operator expertise and digital execution. You’ll gain practical insights into smart manufacturing systems that support your frontline, enabling faster setups, higher accuracy, and smoother production. At a time when manufacturers chase the next big overhaul, don’t overlook the team that got you here. The goal isn’t replacing human insight, it’s designing systems that can multiply it.