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WEST Exhibitor:

Speaker at WEST: Jamie Goettler, Chief Revenue Officer, BTX Precision

Speaker at WEST: Luis Solano, Customer Engineering- Manufacturing Lead, Google Cloud

Speaker at WEST: Kenneth Cowan, Vice President, Paperless Parts

Speaker at WEST: Padma Raghunathan, Product Marketing Manager, Deltek

Speaker at WEST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM

WEST Session: Moderated by: Graham Hargreaves, CAD/CAM Consulting Services “You just have to finesse it...” “...finagle it” “...jockey it around a little.” These are highly technical terms to describe how engineers, programmers, and machinists make the software and machines at hand do something a little avant-garde to make a workpiece as spec’ed. For machine shop owners, pressure is growing to deliver increasingly complex, never-before-seen parts—and so are the challenges. From tight timelines to tighter tolerances, the path from design to finished part is rarely straightforward. But there is a path, and it involves creating a collaborative environment where engineers, programmers and machinists engage in open communication to problem solve on the fly. This panel will address the key challenges manufacturers face today, including: · Handling first-time parts with no proven toolpaths or machining history · Working around software limitations when standard CAM strategies fall short · Bridging the gap between engineering, programming, and machining to avoid costly miscommunication · Maximizing existing machine capabilities without compromising part quality · Collaborating under pressure to solve problems in real time on the shop floor Panelists will share real-world examples and proven strategies for overcoming these obstacles through smarter programming, tighter collaboration, and creative problem-solving. Whether you're running a small job shop or managing a larger operation, this session will offer practical insights to help your team work more efficiently, reduce rework, and stay competitive in a fast-changing manufacturing landscape. This conversation will bring this reality to light and attempt to lift up the entire industry, and encourage everyone to never stop learning, tinkering, and tweaking.

WEST Session: In a manufacturing landscape where production has evolved to be lean, automated, and connected, post-sales support remains outdated—fragmented across PDFs, portals, and manual processes. Impaqx’s Pikclix redefines this landscape with SupportOps 3.0, a transformative, AI-powered platform built to modernize maintenance, service, and parts ordering. By integrating Generative AI, Agentic AI, LLMs, RAG, and Vision AI, Pikclix delivers intelligent, contextual, and actionable support experiences across the customer and technician journey. From conversational AI assistants trained on proprietary documents to clickable assembly diagrams that link directly to live parts catalogs, Pikclix simplifies complex tasks, enhances part identification accuracy, and improves customer satisfaction. The platform empowers manufacturers to scale rapidly—requiring no infrastructure overhaul, integrating with existing systems, and going live in under a month. Business impact is significant: reduced return rates, increased part order volume, and improved customer loyalty. With built-in analytics and automation, Pikclix not only answers support queries but uncovers trends, predicts failures, and drives engineering improvements. In an era where 40% of revenue can stem from aftermarket services, Pikclix transforms post-sales support into a strategic growth engine—bridging the modernization gap and preparing manufacturers for the future of intelligent support.

WEST Session: This session explores how connected manufacturing processes can unify production, inventory, scheduling, and financial data into a single, real-time source of truth. By integrating critical business functions—from sales orders to production planning, quality control, and shipping—manufacturers can break down silos, eliminate redundant processes, and improve responsiveness to market changes. With access to accurate and timely information, decision-makers gain the visibility needed to identify bottlenecks, reduce errors, and optimize resource allocation. Attendees will learn how adopting a connected approach not only increases efficiency and collaboration but also positions manufacturers to adapt quickly to evolving customer demands and market conditions, ensuring long-term competitiveness and growth.

WEST Session: This presentation will explore how modern manufacturers can eliminate delays and inefficiencies in MRO purchasing through a smarter, more connected procurement experience. Traditional indirect materials procurement is often siloed, manual, and reactive—creating friction across sourcing, approvals, and delivery. Vroozi’s SpendTech® platform changes that by offering an intuitive, self-service marketplace that automates requisitions, ensures contract compliance, and increases spend under management. Attendees will see how smart manufacturing systems can trigger AI-driven purchase requests, enabling real-time MRO fulfillment to keep operations running. We’ll walk through a real-world example of how a leading manufacturer accelerated response time and reduced downtime by digitizing and automating their indirect procurement workflows.