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Noise: The Silent Killer in Sales

WEST Session: We don’t lose deals because we’re not working hard enough. We lose them because we’re working on the wrong things. In manufacturing, wholesale, and distribution, sales teams are moving faster than ever—yet growth feels stuck. Why? Noise. Endless updates. Unreliable forecasts. Chasing the wrong deals. We’ve accepted it as the cost of doing business. But what if it’s actually killing your momentum?This 20-minute talk is a call to rethink how sales teams operate—with more clarity. You’ll learn: Why noise—disguised as intuition—is wrecking your forecast How bad data and busywork eats into your selling time What top sales teams are doing to cut through the noise and stay laser-focused And you’ll see real-world proof: 44% growth at Creative Foam.This isn’t a product pitch. It’s a shift in perspective. If your team’s putting in the effort but still falling short, this is the rethink you’ve been waiting for.

Reactive to Predictive: How AI-Powered Field Service Transforms Manufacturing Operations

WEST Session: Manufacturing field service operations are plagued by inefficiency, reactive responses, and disconnected systems that drain profitability and frustrate customers. Most manufacturers still rely on manual scheduling, disparate software solutions, and limited real-time visibility into field operations, technician status, and equipment performance, resulting in suboptimal routes, missed appointments, and escalating operational costs. This presentation demonstrates how manufacturers are transforming their service operations using ShareCRM's AI-powered, mobile-first field service platform. Attendees will discover specific technologies including intelligent scheduling and dispatch algorithms that optimize resource allocation and technician assignments, AI assistants that use real data to identify and resolve potential issues before they impact customers, and industry-leading mobile applications that empower field service reps to complete jobs efficiently from accepting work orders to delivering parts from their own inventory. The session features real-world implementation strategies showing how manufacturers achieve a single view of the customer throughout the entire sales, service, and marketing lifecycle while connecting teams, processes, and systems with smart, automated workflows. Participants will learn about AI-powered knowledge bases that instantly recognize issues and recommend solutions, customer service analytics that provide holistic team productivity insights, and partner relationship management capabilities that extend operations through dealer and distributor networks. Attendees will leave with actionable insights on implementing connected, intelligent field service solutions that maximize uptime, boost profitability, and deliver delightful customer experiences while transforming reactive service costs into proactive competitive advantages.  

The Cost of Insecurity: A Wake-Up Call for Manufacturing Leaders

WEST Session: Even the strongest security controls can’t stop every attack, making preparation the key to resilience. In this session, Complete will provide an overview of today’s threat landscape, review real world breaches in manufacturing, and share actionable steps to evaluate your organization’s readiness to ensure business continuity in the face of a cyber incident. Participants will gain insights into the evolving tactics used by cybercriminals, learn how to identify hidden vulnerabilities within complex industrial environments, and understand the critical role of incident response planning. The discussion will also highlight best practices for building a culture of cyber awareness, strengthening collaboration between IT and OT teams, and aligning security strategies with business objectives. By the end of the session, attendees will leave with a clearer picture of their current risk posture and practical measures they can implement immediately to enhance resilience and minimize operational disruptions.

The Future of Manufacturing Is Automating the Boring Stuff

WEST Session: For decades, manufacturing poured its innovation into automating production, while business operations like sourcing, purchasing, and procurement were left behind. Companies chased bloated ERPs that promised to do everything and ended up doing little. That is why email and spreadsheets have ruled for so long: they are flexible enough to handle the messy realities of manufacturing. But organizations should dictate software, not the other way around. Today’s technology makes it possible to solve discrete problems with precision. When you automate something as specific as the RFQ process, eliminating every email and copy-paste, the ROI becomes immediate. Apply the same focus to supplier communications or purchase orders, and the gains in profit and throughput dwarf what you get from another machine on the shop floor. The future is not about automating production. It is about automating the work that has been ignored.

The Sweet Spot for AI in Intelligent Automation

WEST Session: AI promises to transform manufacturing and service operations, but for most teams the challenge is not algorithms—it’s integration and adoption. This session will be co-presented by industry experts who will share real-world lessons from deploying AI-powered workflows at an e-recycling facility and in design-for-manufacture (DfM) and quoting. Attendees will learn a practical framework for deciding when to use deterministic software workflows, when to embed AI as an enabler, and when—if ever—to rely on autonomous AI “agents.” Using concrete metrics, we’ll show how hybrid approaches reduce cost, latency, and risk while delivering measurable gains. We will also describe the importance of human feedback in improving accuracy metrics. This is an inside look at what’s working (and what isn’t) as we automate inspections, quoting, and compliance tasks across the physical and digital sides of manufacturing. You’ll leave with a decision surface you can apply immediately to your own operations.

Unlocking Industry 4.0: How AI and Connectivity Can Transform American Manufacturing

WEST Session: Artificial Intelligence is revolutionizing nearly every industry—but many manufacturing operations are still missing out. Over the past five years, a growing divide has emerged. Some manufacturers are embracing Industry 4.0 and reaping the rewards. Others remain stuck—struggling with disconnected machines, underutilized data, and manual workflows that slow down operations. From isolated systems to paper-based logs, the American manufacturing sector often lacks the connectivity required to stay competitive in a global market. So what needs to change? The first step is breaking down data silos. To enable true Industry 4.0 capabilities, manufacturers must connect the factory floor with IT systems like ERP, MES, and WES. This connectivity lays the groundwork for advanced capabilities like predictive maintenance—where machine learning models monitor operations, learn normal patterns, and predict failures before they happen. It's also about integrating design and execution. Bridging CAD and CAM systems directly to production equipment eliminates manual recipe entry and reduces errors. By creating a unified namespace, manufacturers can abstract away proprietary device protocols and enable seamless communication between all components in the process. And this is where AI truly shines. With a connected infrastructure and unified data model, manufacturers can build digital twins—virtual representations of their production environments. These models power real-time optimization, simulation, and automation in ways that were once unimaginable. This talk presents real examples, practical steps, and the mindset shift required to modernize operations—so manufacturers don’t just keep up with Industry 4.0, but lead it.

Andres Ruiz

Speaker at WEST: Andres Ruiz, Business Development & Pre-Sales Consult • Products, Tata Technologies

Anmol Singh

Speaker at WEST: Anmol Singh, Founder and CEO, Fabriom

Chris Joco

Speaker at WEST: Chris Joco, Principal Solutions Architect, DSD Business Systems