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Noise: The Silent Killer in Sales

WEST Session: We don’t lose deals because we’re not working hard enough. We lose them because we’re working on the wrong things. In manufacturing, wholesale, and distribution, sales teams are moving faster than ever—yet growth feels stuck. Why? Noise. Endless updates. Unreliable forecasts. Chasing the wrong deals. We’ve accepted it as the cost of doing business. But what if it’s actually killing your momentum?This 20-minute talk is a call to rethink how sales teams operate—with more clarity. You’ll learn: Why noise—disguised as intuition—is wrecking your forecast How bad data and busywork eats into your selling time What top sales teams are doing to cut through the noise and stay laser-focused And you’ll see real-world proof: 44% growth at Creative Foam.This isn’t a product pitch. It’s a shift in perspective. If your team’s putting in the effort but still falling short, this is the rethink you’ve been waiting for.

How Technology Can Make Your Employees 25% More Productive

WEST Session: Manufacturers face constant pressure to improve output while controlling costs, yet productivity gains are often pursued through equipment upgrades or process reengineering alone. A critical but overlooked lever is the frontline workforce—the people running machines, moving materials, and maintaining operations every day. When employees are disconnected from the information, communication, and tools they need, even small inefficiencies compound into significant losses. This presentation explores how targeted technology investments can unlock measurable productivity improvements, sometimes as much as 25%, by empowering frontline employees. We will examine the most common friction points that reduce performance, such as paper-based reporting, limited resource access at work stations, delayed reporting and task triggers, inconsistent training and retention, and siloed communication. We’ll then show how software solutions can extend existing ERP, HCM, and MES systems to the shop floor, creating a single hub where employees can access workflows, compliance updates, and real-time alerts. Attendees will see how manufacturers are achieving faster response times, reducing downtime, streamlining onboarding, and improving compliance by modernizing the employee experience. The session will provide a practical framework to quantify workforce productivity losses and demonstrate the ROI of equipping employees with the right digital tools.

David Hallac

Speaker at WEST: David Hallac, Founder and CEO, Viaduct

95% of AI Pilots are Failing. How Can You Succeed

WEST Session: A recent MIT study, highlighted by Forbes , found that 95% of corporate AI pilots have failed to produce meaningful results or delivered ROI. There are many challenges and complexities that contribute to these failures, including company-wide strategy, technical system integrations, and internal cultural adoption to AI. As for the successful pilots, they often involve systems that learn, admit uncertainty, and integrate deeply into workflows, focusing on back-office functions where ROI is direct. This presentation will share lessons learned and successful use cases from the field and reveal the Top 5 focus areas every manufacturer should prioritize to turn AI pilots into ROI generating engines.

Pei Liang Guo

Speaker at WEST: Pei Liang Guo, Lead Engineer, Mesoware Inc.

Tinesha Anderson

Speaker at WEST: Tinesha Anderson, Vice President, R&D, Cost Segregation &179D, CSSI-Specialty Tax Services

Paul Boris

Speaker at WEST: Paul Boris, Strategic Accounts, Manufacturing & Industrial Operations, UiPath

Olivier Thenoz

Speaker at WEST: Olivier Thenoz, Principal Product Manager, Production Machining Software, Hexagon

Drura Parrish

Speaker at WEST: Drura Parrish, Co-founder and CEO, Purchaser

The Future of Manufacturing Is Automating the Boring Stuff

WEST Session: For decades, manufacturing poured its innovation into automating production, while business operations like sourcing, purchasing, and procurement were left behind. Companies chased bloated ERPs that promised to do everything and ended up doing little. That is why email and spreadsheets have ruled for so long: they are flexible enough to handle the messy realities of manufacturing. But organizations should dictate software, not the other way around. Today’s technology makes it possible to solve discrete problems with precision. When you automate something as specific as the RFQ process, eliminating every email and copy-paste, the ROI becomes immediate. Apply the same focus to supplier communications or purchase orders, and the gains in profit and throughput dwarf what you get from another machine on the shop floor. The future is not about automating production. It is about automating the work that has been ignored.