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WEST Product: Since 2010, we've been in touch with CNC machining for high-tolerance parts across consumer, industrial, and biomedical sectors, ensuring quality with robotic arms.

WEST Product: Our custom manufacturing software optimizes equipment performance through monitoring and maintenance. Our experts deliver maximum efficiency and ROI, partner with Orases. 

WEST Product:

WEST Session: A recent MIT study, highlighted by Forbes , found that 95% of corporate AI pilots have failed to produce meaningful results or delivered ROI. There are many challenges and complexities that contribute to these failures, including company-wide strategy, technical system integrations, and internal cultural adoption to AI. As for the successful pilots, they often involve systems that learn, admit uncertainty, and integrate deeply into workflows, focusing on back-office functions where ROI is direct. This presentation will share lessons learned and successful use cases from the field and reveal the Top 5 focus areas every manufacturer should prioritize to turn AI pilots into ROI generating engines.

Speaker at WEST: John Carpenter, Founder, Owner, President, Excellerant

WEST Session: We don’t lose deals because we’re not working hard enough. We lose them because we’re working on the wrong things. In manufacturing, wholesale, and distribution, sales teams are moving faster than ever—yet growth feels stuck. Why? Noise. Endless updates. Unreliable forecasts. Chasing the wrong deals. We’ve accepted it as the cost of doing business. But what if it’s actually killing your momentum?This 20-minute talk is a call to rethink how sales teams operate—with more clarity. You’ll learn: Why noise—disguised as intuition—is wrecking your forecast How bad data and busywork eats into your selling time What top sales teams are doing to cut through the noise and stay laser-focused And you’ll see real-world proof: 44% growth at Creative Foam.This isn’t a product pitch. It’s a shift in perspective. If your team’s putting in the effort but still falling short, this is the rethink you’ve been waiting for.

WEST Session: Manufacturers face constant pressure to improve output while controlling costs, yet productivity gains are often pursued through equipment upgrades or process reengineering alone. A critical but overlooked lever is the frontline workforce—the people running machines, moving materials, and maintaining operations every day. When employees are disconnected from the information, communication, and tools they need, even small inefficiencies compound into significant losses. This presentation explores how targeted technology investments can unlock measurable productivity improvements, sometimes as much as 25%, by empowering frontline employees. We will examine the most common friction points that reduce performance, such as paper-based reporting, limited resource access at work stations, delayed reporting and task triggers, inconsistent training and retention, and siloed communication. We’ll then show how software solutions can extend existing ERP, HCM, and MES systems to the shop floor, creating a single hub where employees can access workflows, compliance updates, and real-time alerts. Attendees will see how manufacturers are achieving faster response times, reducing downtime, streamlining onboarding, and improving compliance by modernizing the employee experience. The session will provide a practical framework to quantify workforce productivity losses and demonstrate the ROI of equipping employees with the right digital tools.

Speaker at WEST: David Hallac, Founder and CEO, Viaduct

Speaker at WEST: Anmol Singh, Founder and CEO, Fabriom

WEST Session: AI promises to transform manufacturing and service operations, but for most teams the challenge is not algorithms—it’s integration and adoption. This session will be co-presented by industry experts who will share real-world lessons from deploying AI-powered workflows at an e-recycling facility and in design-for-manufacture (DfM) and quoting. Attendees will learn a practical framework for deciding when to use deterministic software workflows, when to embed AI as an enabler, and when—if ever—to rely on autonomous AI “agents.” Using concrete metrics, we’ll show how hybrid approaches reduce cost, latency, and risk while delivering measurable gains. We will also describe the importance of human feedback in improving accuracy metrics. This is an inside look at what’s working (and what isn’t) as we automate inspections, quoting, and compliance tasks across the physical and digital sides of manufacturing. You’ll leave with a decision surface you can apply immediately to your own operations.