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Noise: The Silent Killer in Sales

WEST Session: We don’t lose deals because we’re not working hard enough. We lose them because we’re working on the wrong things. In manufacturing, wholesale, and distribution, sales teams are moving faster than ever—yet growth feels stuck. Why? Noise. Endless updates. Unreliable forecasts. Chasing the wrong deals. We’ve accepted it as the cost of doing business. But what if it’s actually killing your momentum?This 20-minute talk is a call to rethink how sales teams operate—with more clarity. You’ll learn: Why noise—disguised as intuition—is wrecking your forecast How bad data and busywork eats into your selling time What top sales teams are doing to cut through the noise and stay laser-focused And you’ll see real-world proof: 44% growth at Creative Foam.This isn’t a product pitch. It’s a shift in perspective. If your team’s putting in the effort but still falling short, this is the rethink you’ve been waiting for.

How Technology Can Make Your Employees 25% More Productive

WEST Session: Manufacturers face constant pressure to improve output while controlling costs, yet productivity gains are often pursued through equipment upgrades or process reengineering alone. A critical but overlooked lever is the frontline workforce—the people running machines, moving materials, and maintaining operations every day. When employees are disconnected from the information, communication, and tools they need, even small inefficiencies compound into significant losses. This presentation explores how targeted technology investments can unlock measurable productivity improvements, sometimes as much as 25%, by empowering frontline employees. We will examine the most common friction points that reduce performance, such as paper-based reporting, limited resource access at work stations, delayed reporting and task triggers, inconsistent training and retention, and siloed communication. We’ll then show how software solutions can extend existing ERP, HCM, and MES systems to the shop floor, creating a single hub where employees can access workflows, compliance updates, and real-time alerts. Attendees will see how manufacturers are achieving faster response times, reducing downtime, streamlining onboarding, and improving compliance by modernizing the employee experience. The session will provide a practical framework to quantify workforce productivity losses and demonstrate the ROI of equipping employees with the right digital tools.

Olivier Thenoz

Speaker at WEST: Olivier Thenoz, Principal Product Manager, Production Machining Software, Hexagon

Unlocking Industry 4.0: How AI and Connectivity Can Transform American Manufacturing

WEST Session: Artificial Intelligence is revolutionizing nearly every industry—but many manufacturing operations are still missing out. Over the past five years, a growing divide has emerged. Some manufacturers are embracing Industry 4.0 and reaping the rewards. Others remain stuck—struggling with disconnected machines, underutilized data, and manual workflows that slow down operations. From isolated systems to paper-based logs, the American manufacturing sector often lacks the connectivity required to stay competitive in a global market. So what needs to change? The first step is breaking down data silos. To enable true Industry 4.0 capabilities, manufacturers must connect the factory floor with IT systems like ERP, MES, and WES. This connectivity lays the groundwork for advanced capabilities like predictive maintenance—where machine learning models monitor operations, learn normal patterns, and predict failures before they happen. It's also about integrating design and execution. Bridging CAD and CAM systems directly to production equipment eliminates manual recipe entry and reduces errors. By creating a unified namespace, manufacturers can abstract away proprietary device protocols and enable seamless communication between all components in the process. And this is where AI truly shines. With a connected infrastructure and unified data model, manufacturers can build digital twins—virtual representations of their production environments. These models power real-time optimization, simulation, and automation in ways that were once unimaginable. This talk presents real examples, practical steps, and the mindset shift required to modernize operations—so manufacturers don’t just keep up with Industry 4.0, but lead it.

Anmol Singh

Speaker at WEST: Anmol Singh, Founder and CEO, Fabriom

The Sweet Spot for AI in Intelligent Automation

WEST Session: AI promises to transform manufacturing and service operations, but for most teams the challenge is not algorithms—it’s integration and adoption. This session will be co-presented by industry experts who will share real-world lessons from deploying AI-powered workflows at an e-recycling facility and in design-for-manufacture (DfM) and quoting. Attendees will learn a practical framework for deciding when to use deterministic software workflows, when to embed AI as an enabler, and when—if ever—to rely on autonomous AI “agents.” Using concrete metrics, we’ll show how hybrid approaches reduce cost, latency, and risk while delivering measurable gains. We will also describe the importance of human feedback in improving accuracy metrics. This is an inside look at what’s working (and what isn’t) as we automate inspections, quoting, and compliance tasks across the physical and digital sides of manufacturing. You’ll leave with a decision surface you can apply immediately to your own operations.

AI Powered Continuous Improvement - Eliminate the Mundane and Increase Learning Turns

WEST Session: Things are changing quickly. Five years ago, we were telling welders to learn the code, now we're telling coders to learn to weld. How can manufacturers, who live and die by process reliability and scalability take advantage of tools that can't seem to do simple addition reliably. As the saying goes, 'there's no such thing as a bad tool, only the wrong tool for the job'. We're about to witness a step change in the adoption of true continuous improvement methodologies, and most people don't even see it coming.

Jordan Dugosh

Speaker at WEST: Jordan Dugosh, Account Executive – TOLA/LATAM, Dispel

Bridging the Gap: How Secure Remote Access Powers Manufacturing IT/OT Convergence

WEST Session: Manufacturing is undergoing rapid digital transformation—driven by predictive maintenance, AI-driven insights, and smart factories. Yet IT/OT convergence is not achieved in strategy documents; it is lived daily through remote access, where people, vendors, and data cross into critical environments. This presentation explores the unique challenges CISOs and OT teams face—legacy patching debt, vendor access sprawl, ransomware pressure, and compliance demands—and why secure OT remote access is the essential bridge to efficiency, resilience, and productivity. Through industry case studies, we’ll examine how leaders are standardizing connectivity, reducing downtime costs, and enabling AI-driven operations—while ensuring security never falls behind transformation.

Jon Brady

Speaker at WEST: Jon Brady, Regional Sales Manager - Western U.S., SolidCAM