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From Chaos to Control: Shop Floor Optimization with FormsConnected

WEST Session: The modern manufacturing shop floor demands seamless data exchange, real-time visibility, and operational efficiency to stay competitive. IMAGINiT FormsConnected optimizes these workflows by bridging the gap between design, production, and field operations. By digitizing paper-based forms and integrating them directly with Autodesk Fusion Manage and other enterprise systems, FormsConnected ensures accurate data capture, reduces manual errors, and accelerates decision-making. This enhanced connectivity empowers teams to track production status, manage change requests, and streamline quality checks in real time. As a result, manufacturers experience improved productivity, reduced downtime, and greater collaboration across departments, driving measurable gains in efficiency, profitability and overall growth.

Kevin Rankl

Speaker at WEST: Kevin Rankl, VP Tech Support, SolidCAM

Michelle Leon

Speaker at WEST: Michelle Leon, Operations Manager, Levil Technology

Errol Burrell

Speaker at WEST: Errol Burrell, National Product Manager, Matsuura USA

Growing your Customer Life Time Value by 25 - 95% and securing 80% of future profits in Manufacturing

WEST Session: In a manufacturing landscape where production has evolved to be lean, automated, and connected, post-sales support remains outdated—fragmented across PDFs, portals, and manual processes. Impaqx’s Pikclix redefines this landscape with SupportOps 3.0, a transformative, AI-powered platform built to modernize maintenance, service, and parts ordering. By integrating Generative AI, Agentic AI, LLMs, RAG, and Vision AI, Pikclix delivers intelligent, contextual, and actionable support experiences across the customer and technician journey. From conversational AI assistants trained on proprietary documents to clickable assembly diagrams that link directly to live parts catalogs, Pikclix simplifies complex tasks, enhances part identification accuracy, and improves customer satisfaction. The platform empowers manufacturers to scale rapidly—requiring no infrastructure overhaul, integrating with existing systems, and going live in under a month. Business impact is significant: reduced return rates, increased part order volume, and improved customer loyalty. With built-in analytics and automation, Pikclix not only answers support queries but uncovers trends, predicts failures, and drives engineering improvements. In an era where 40% of revenue can stem from aftermarket services, Pikclix transforms post-sales support into a strategic growth engine—bridging the modernization gap and preparing manufacturers for the future of intelligent support.

Brian Liles

Speaker at WEST: Brian Liles, Vice President, R&D, Cost Segregation &179D, CSSI-Specialty Tax Services

Maximizing R&D Tax Credits

WEST Session: The R&D Tax Credit is a powerful federal incentive that rewards manufacturers for innovation in product design, process improvements, and new technologies. It directly reduces tax liability or payroll tax, freeing up cash to reinvest in equipment, workforce, and growth. Manufacturers often face challenges such as rising production costs, global competition, supply chain constraints, and the need to modernize with automation, robotics, and sustainable practices. The R&D Tax Credit helps offset these pressures by turning day-to-day problem-solving—like improving tooling, enhancing production efficiency, or developing prototypes—into measurable tax savings. To qualify, activities must pass the IRS “Four-Part Test”: seeking to resolve technical uncertainty, relying on science/engineering, involving experimentation, and aiming to improve a product or process. Eligible expenses include wages, materials consumed in development, and contractor costs. Two paths provide benefits: the Standard Credit , which reduces income taxes, and the Payroll Credit , which offsets up to $500,000 annually in employer payroll taxes—especially valuable for manufacturers reinvesting in growth. The One Big Beautiful Bill Act (2025) restored immediate expensing of domestic R&D costs, eliminating the burdensome 5-year amortization. It also allows companies that capitalized expenses since 2022 to retroactively accelerate deductions. Strategies for manufacturers include building stronger documentation systems, aligning R&D tracking with engineering workflows, and leveraging tax planning to maximize credits year after year. Together, these updates give manufacturers powerful tools to manage costs, stay competitive, and invest confidently in new technologies.

John Eide

Speaker at WEST: John Eide, Founder and President, Verx Corporation