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Guillermo Peregrino

Speaker at WEST: Guillermo Peregrino, Manufacturing Engineering Manager, Aero Bending Company

Leveraging Advanced Technologies to Improve Manufacturing Operations

WEST Session: Effective data collection is critical for optimizing production lines, yet traditional methods such as manual recording and PLC-coded data collection are fraught with inefficiencies and inaccuracies. Manual data entry often misses short downtime events and is subject to operator bias, while PLC-based systems suffer from inconsistencies, excessive costs, and revalidation challenges. The future of data collection lies in automation, modular modeling, and intelligent data processing, providing a foundation for digital transformation and sustainable manufacturing excellence. This session will explore the following concepts: · Advanced data collection goes beyond monitoring bottleneck operations, incorporating machine-level insights across all assets. · A multi-layered approach – integrating real-time signal processing, logic engines, and high-speed data acquisition – enhances fidelity, reduces integration costs, and improves root cause analysis. · Additionally, Aa Fault Learning approach dynamically identifies and ranks faults, leading to better diagnostics and predictive maintenance. · By leveraging digital twins, synchronizing multiple data streams, and enabling fast data validation, companies can significantly improve operational efficiency. · A robust data collection strategy supports MES, OEE, and AI/ML applications, ensuring accurate modeling, predictive analytics, and enterprise-wide standardization.

Reimagining AI for Manufacturing: A Paradigm Shift from Adaptation to Evolution

WEST Session: This presentation challenges the prevailing narrative that manufacturing must conform to AI, proposing instead that AI must evolve to meet manufacturing's unique demands. After over a decade of attempting to transplant cloud-designed AI models into manufacturing environments, it has become clear that this approach is not practical. Rather than continuing to quotes percentages of failures, we advocate for a fundamental shift in perspective. If AI's core strength lies in pattern recognition and learning, why not leverage this capability to make AI itself more adaptable to manufacturing contexts? This talk demonstrates how AI can be redesigned to thrive in manufacturing environments through concrete examples that accelerate the development of robust, continuously learning models. We examine three critical assumptions that, when reconsidered, significantly enhance AI adoption and scalability in manufacturing. First, we start with quantifying success. Time invested in understanding and quantifying the trade-offs that matter to a production line is invariably worthwhile. Consider quality control as an example: should you prioritize developing a model that catches every defect, or one that minimizes false positives by avoiding the misclassification of good products as defective? Like human decision-making, AI systems will inevitably make errors—the key is to design systems that account for and manage these errors rather than pretending they won't occur. Second, we tackle data strategy. Manufacturing data represents valuable intellectual property that demands strategic handling. Contrary to popular belief, more data doesn't always yield better results. Our experience shows that indiscriminate data usage often produces sluggish, costly models that are challenging to troubleshoot and maintain. Hence, data selection strategies play a crucial role in the long-term success of a solution. Finally, we emphasize AI's inherently non-deterministic nature. Treating AI as a deterministic tool fundamentally limits its adaptive potential. Instead of rebuilding AI systems with every product change, we propose designing solutions that inherently evolve with environmental shifts—both incremental and substantial. This approach positions AI as a dynamic partner in manufacturing, capable of continuous learning and adaptation rather than a rigid tool requiring costly reconfiguration.

Step Out of Your Comfort Zone And Change How You Look At Your Business

WEST Session: If you’re in the manufacturing field, then you must be passionate about how things are made. Manufacturing matters, and it’s crucial that leaders step out of their buildings and focus on the business, rather than just working in the business. Most small to mid-sized manufacturers don’t realize there is much power in utilizing peer networks, communities, regions, and states to look from the outside in. We want to leave our businesses in a better condition than when we arrived. We want more youth in manufacturing, we want better data about our manufacturing operations, and we want to understand how to incorporate the newest technology into our operations. Fourteen years in the family’s manufacturing business has allowed me to inform myself and bring solutions to our business and remain competitive. Additionally, amid exploring opportunities, I have discovered the importance of the critical need to bridge the skills gap and the tacit knowledge that is being lost as our skilled workforce retires. The impact that harnessing and leveraging this knowledge will help alleviate the existential crisis that threatens us all.

Growing your Customer Life Time Value by 25 - 95% and securing 80% of future profits in Manufacturing

WEST Session: In a manufacturing landscape where production has evolved to be lean, automated, and connected, post-sales support remains outdated—fragmented across PDFs, portals, and manual processes. Impaqx’s Pikclix redefines this landscape with SupportOps 3.0, a transformative, AI-powered platform built to modernize maintenance, service, and parts ordering. By integrating Generative AI, Agentic AI, LLMs, RAG, and Vision AI, Pikclix delivers intelligent, contextual, and actionable support experiences across the customer and technician journey. From conversational AI assistants trained on proprietary documents to clickable assembly diagrams that link directly to live parts catalogs, Pikclix simplifies complex tasks, enhances part identification accuracy, and improves customer satisfaction. The platform empowers manufacturers to scale rapidly—requiring no infrastructure overhaul, integrating with existing systems, and going live in under a month. Business impact is significant: reduced return rates, increased part order volume, and improved customer loyalty. With built-in analytics and automation, Pikclix not only answers support queries but uncovers trends, predicts failures, and drives engineering improvements. In an era where 40% of revenue can stem from aftermarket services, Pikclix transforms post-sales support into a strategic growth engine—bridging the modernization gap and preparing manufacturers for the future of intelligent support.

Brian Liles

Speaker at WEST: Brian Liles, Vice President, R&D, Cost Segregation &179D, CSSI-Specialty Tax Services

Maximizing R&D Tax Credits

WEST Session: The R&D Tax Credit is a powerful federal incentive that rewards manufacturers for innovation in product design, process improvements, and new technologies. It directly reduces tax liability or payroll tax, freeing up cash to reinvest in equipment, workforce, and growth. Manufacturers often face challenges such as rising production costs, global competition, supply chain constraints, and the need to modernize with automation, robotics, and sustainable practices. The R&D Tax Credit helps offset these pressures by turning day-to-day problem-solving—like improving tooling, enhancing production efficiency, or developing prototypes—into measurable tax savings. To qualify, activities must pass the IRS “Four-Part Test”: seeking to resolve technical uncertainty, relying on science/engineering, involving experimentation, and aiming to improve a product or process. Eligible expenses include wages, materials consumed in development, and contractor costs. Two paths provide benefits: the Standard Credit , which reduces income taxes, and the Payroll Credit , which offsets up to $500,000 annually in employer payroll taxes—especially valuable for manufacturers reinvesting in growth. The One Big Beautiful Bill Act (2025) restored immediate expensing of domestic R&D costs, eliminating the burdensome 5-year amortization. It also allows companies that capitalized expenses since 2022 to retroactively accelerate deductions. Strategies for manufacturers include building stronger documentation systems, aligning R&D tracking with engineering workflows, and leveraging tax planning to maximize credits year after year. Together, these updates give manufacturers powerful tools to manage costs, stay competitive, and invest confidently in new technologies.

Optimizing MRO Spend in the Smart Manufacturing Ecosystem with Vroozi SpendTech

WEST Session: This presentation will explore how modern manufacturers can eliminate delays and inefficiencies in MRO purchasing through a smarter, more connected procurement experience. Traditional indirect materials procurement is often siloed, manual, and reactive—creating friction across sourcing, approvals, and delivery. Vroozi’s SpendTech® platform changes that by offering an intuitive, self-service marketplace that automates requisitions, ensures contract compliance, and increases spend under management. Attendees will see how smart manufacturing systems can trigger AI-driven purchase requests, enabling real-time MRO fulfillment to keep operations running. We’ll walk through a real-world example of how a leading manufacturer accelerated response time and reduced downtime by digitizing and automating their indirect procurement workflows.

Sail Seamlessly With Scalable Operations and eCommerce Efficiency

WEST Session: Join us for an insightful and action-packed session that reveals how smart process optimization is transforming financial, logistical, and ecommerce operations. Whether you're looking to streamline workflows, boost accuracy, or scale your business, this presentation delivers practical strategies. Takeaways and What You'll Learn The latest improvements in shipping, fulfillment, and order flow management that are elevating logistics and customer satisfaction. Sail seamlessly! Learn from two real-world business ecommerce customer integration examples—Shopify and BigCommerce—demonstrating how seamless connections with platforms like Acumatica, SAP Business One, and an AI Pricing Agent can streamline operations and support scalable growth.  Spotlight Feature: Pricing Automation Tool -  Say goodbye to manual pricing guesswork! Discover how this: Optimizes margins in real time Syncs across multiple channels Executes hands-free updates Keeps your pricing competitive—automatically Whether you're in finance, logistics, or ecommerce, this session is will provide insights to help you work smarter, not harder. Don’t miss your chance to see how innovation is driving scalable growth and operational excellence.