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WEST Exhibitor: Southwestern lndustries specializes in engineering, manufacturing, and distributing turning and milling equipment for low volume work. Our product lines include TRAK bed and knee mills, lathes, retrofit products and the Toolroom Machining Center - all of which feature the powerful but easy to learn and use ProtoTRAK CNC. We understand that low volume work, including prototypes, tooling, fixtures, molds, and repairs is different from production work. Solutions that are good for production environments are not suitable for non-production work.  This year at WESTEC we will be showcasing the all new VMCsi powered by the Siemens SINUMERIK 1 a powerful production ready machining center.

WEST Exhibitor: WALTER USA, LLC is global leader in the metalworking industry for over 100 years and offers a wide range of precision tools for milling, turning, drilling and threading applications. The company helps customers in the aviation and aerospace industries, automotive, energy, and general industry improve process reliability and increase metal cutting productivity. As an innovative partner capable of creating digital process solutions for optimal efficiency, Walter is pioneering Industry 4.0 throughout the machining industry. With Regional Headquarters in the Greenville, SC area, Walter markets its competence brands Walter, Walter Titex, Walter Prototyp and Walter Multiply through a network of channel partners and field engineers across the USA, Canada, Mexico and Brazil Americas Regional Headquarters and Technology Center 1510 S. Batesville Rd, Greer, SC 29650 United States.

WEST Exhibitor: Whitney Tool is a leading manufacturer of milling cutters, including Woodruff Slotting and Keyseat cutters, as well as Counterbore, T-Slot, Dovetail and other specialty milling cutters. Additionally, we manufacture the Burr-Zit™ and Handi-Burr™ de-burring tools, and a complete line of Tap and Drill Extensions. We are the industry leader in custom shank and arbor type milling cutters in high speed steel, cobalt, carbide tipped and solid carbide. Contact Whitney Tool: 906 R St., Bedford, IN 47421 812-275-4491 www.whitneytool.com

WEST Exhibitor: Zimmermann is your reliable partner for aluminum, composite and hard metal milling solutions, built in Germany - made for the USA. Our gantry milling machines and horizontal machining centers are used for the machining of large complex parts common in the aerospace and automotive industry. Our state of the art machines are designed and manufactured for the highest productivity with decades of experience . Our North American subsidiary is located in Wixom, Michigan and is your trusted partner for excellent service, applications support and spare parts. Zimmermann Inc. is a subsidiary of F. Zimmermann GmbH in Germany, established in 1933. For more information visit www.zimmermann-inc.com

Speaker at WEST: Robert Belsjoe, SVP Sales, AMERS, SugarCRM

Speaker at WEST: Tyler Boykin, Vice President, Orases

WEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

Speaker at WEST: Kenneth Cowan, Vice President, Paperless Parts

Speaker at WEST: Jamie Goettler, Chief Revenue Officer, BTX Precision

Speaker at WEST: Luis Solano, Customer Engineering- Manufacturing Lead, Google Cloud