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From Shop Floor to Top Floor: Connecting Manufacturing Operations for Real-Time Insight and Efficiency

WEST Session: This session explores how connected manufacturing processes can unify production, inventory, scheduling, and financial data into a single, real-time source of truth. By integrating critical business functions—from sales orders to production planning, quality control, and shipping—manufacturers can break down silos, eliminate redundant processes, and improve responsiveness to market changes. With access to accurate and timely information, decision-makers gain the visibility needed to identify bottlenecks, reduce errors, and optimize resource allocation. Attendees will learn how adopting a connected approach not only increases efficiency and collaboration but also positions manufacturers to adapt quickly to evolving customer demands and market conditions, ensuring long-term competitiveness and growth.

George Barnych

Speaker at WEST: George Barnych, Vice President and Chief Technology Officer, National Center for Defense Manufacturing and Machining (NCDMM)

Adoption of New Technology and Processes for Change Management

WEST Session: Sponsored by: UiPath Moderated by: Paul Boris This panel brings together different perspectives, from a small, family-owned manufacturing company to one of the largest digital solutions providers, to discuss the deployment of advanced technologies and how the landscape continues to change rapidly.  Using AI to improve efficiency, automate tasks and analyze data allows manufacturers enhanced decision making and is even transforming entire industries.  AI is disrupting traditional thinking at an accelerated pace.  This panel will cover organizational factors/business considerations, technical challenges, skills/labor gaps, ethical considerations and other.

Kevin Rankl

Speaker at WEST: Kevin Rankl, VP Tech Support, SolidCAM

Michelle Leon

Speaker at WEST: Michelle Leon, Operations Manager, Levil Technology

Errol Burrell

Speaker at WEST: Errol Burrell, National Product Manager, Matsuura USA

Brian Liles

Speaker at WEST: Brian Liles, Vice President, R&D, Cost Segregation &179D, CSSI-Specialty Tax Services

Maximizing R&D Tax Credits

WEST Session: The R&D Tax Credit is a powerful federal incentive that rewards manufacturers for innovation in product design, process improvements, and new technologies. It directly reduces tax liability or payroll tax, freeing up cash to reinvest in equipment, workforce, and growth. Manufacturers often face challenges such as rising production costs, global competition, supply chain constraints, and the need to modernize with automation, robotics, and sustainable practices. The R&D Tax Credit helps offset these pressures by turning day-to-day problem-solving—like improving tooling, enhancing production efficiency, or developing prototypes—into measurable tax savings. To qualify, activities must pass the IRS “Four-Part Test”: seeking to resolve technical uncertainty, relying on science/engineering, involving experimentation, and aiming to improve a product or process. Eligible expenses include wages, materials consumed in development, and contractor costs. Two paths provide benefits: the Standard Credit , which reduces income taxes, and the Payroll Credit , which offsets up to $500,000 annually in employer payroll taxes—especially valuable for manufacturers reinvesting in growth. The One Big Beautiful Bill Act (2025) restored immediate expensing of domestic R&D costs, eliminating the burdensome 5-year amortization. It also allows companies that capitalized expenses since 2022 to retroactively accelerate deductions. Strategies for manufacturers include building stronger documentation systems, aligning R&D tracking with engineering workflows, and leveraging tax planning to maximize credits year after year. Together, these updates give manufacturers powerful tools to manage costs, stay competitive, and invest confidently in new technologies.

Automation is Evolving - Make it Work for You

WEST Session: Robotics is advancing at a remarkable pace. Smarter AI models and improved hardware have made robots more capable and accessible than ever before. These shifts are transforming how we can make use of automation in fundamental ways: 1. Expand use cases through adaptability. Flexible robotic deployments open up opportunities to capture value from a wider range of applications. Adaptive automation becomes a tool for navigating uncertainty rather than a rigid asset. 2. Deploy faster with simplified programming. Your team no longer needs to spend days learning how to program the robot. Instruct robots in plain English instead. 3. Scale through modularity. Ecosystems designed around modular components allow deployments to grow and evolve with your operations. The cost of integration falls as automation spreads across your workflows. 4. Empower your workforce. Automation learns and scales the manufacturing knowledge of your company, enabling your team to focus on higher-value, higher-impact work. Join us to explore how these changes are reshaping both the economics and the role of automation, and what they mean for the future of your operations.

John Eide

Speaker at WEST: John Eide, Founder and President, Verx Corporation