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Speaker at WEST: Brian Ellis, Founder, Docket

WEST Session: Your next efficiency breakthrough isn't hiding in a machine learning algorithm. It's walking around your shop floor right now. While manufacturing obsesses over AI, 85% of operations still depend on human expertise. The CNC programmer who knows exactly when to adjust spindle speeds. The veteran welder who spots perfect joints in seconds. The setup technician whose alignment cuts cycle times. These operators don't just run your processes, they've mastered them. They hold the institutional knowledge that separates good production from great production. But your systems can't see what they know, creating a costly blind spot. Mid-market manufacturers nationwide face the same challenge: valuable knowledge trapped in individual heads instead of being scaled digitally. The result is lost efficiency because operator expertise can’t integrate with core systems. Companies overcoming this aren’t layering more machine learning. They’re building systems that amplify human intelligence. They digitize workflows, connect teams to real-time data, and create interfaces designed around how operators think and work, not the other way around. In this session, Docket will reveal how shop floor digitization platforms close the gap between operator expertise and digital execution. You’ll gain practical insights into smart manufacturing systems that support your frontline, enabling faster setups, higher accuracy, and smoother production. At a time when manufacturers chase the next big overhaul, don’t overlook the team that got you here. The goal isn’t replacing human insight, it’s designing systems that can multiply it.

Speaker at WEST: Sean Ramirez, CEO, Tera Engineering

WEST Session: Brought to you by SME

Speaker at WEST: Nat Frampton, Co-Founder, LECS Energy, LLC

Speaker at WEST: Tyler Boykin, Vice President, Orases

WEST Session: Most manufacturers begin their AI journey with high expectations, yet research shows that 95 percent of GenAI projects fail to create real business value. A common trap is the shiny object syndrome, where leaders and empowered employees chase trendy tools that look impressive but do little to address core operational challenges. This is why only 5 percent of enterprise-built AI tools ever make it into production. The companies that succeed take a different path. They delve into the business itself, uncovering where AI can make the most significant difference. Predictive maintenance that prevents costly downtime, quality control that reduces waste, and supply chain optimization that improves resilience are just a few areas where measurable impact becomes possible. What often separates success from failure is expertise. Internal teams, no matter how skilled, can be limited by organizational bias, resource gaps, and familiar ways of thinking. That is why internal builds succeed only a third of the time. Third-party AI experts, on the other hand, bring fresh perspectives that identify blind spots, challenge assumptions, and apply proven frameworks that raise the success rate to nearly 70 percent. With the proper guidance, AI stops being an expensive experiment and becomes a powerful, revenue-generating asset. For manufacturers, this shift marks the difference between falling behind and building a sustainable competitive edge.

Speaker at WEST: Kevin Kerston, Senior Account Executive, SugarCRM

Speaker at WEST: Jeffrey Fiala, President, UnDesked

Speaker at WEST: Yaron Alfi, CEO, Magenta Software, Inc