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2027 Rebook Information

WEST Exhibitor: Secure your booth space for 2027: As a 2025 exhibitor, your company receives the benefit of being able to retain your current space for 2027 and lock it in at our rebook rates before the pricing goes up! See details below or contact your SME Sales Representative.

Quick Facts & Service Contacts

WEST Exhibitor: Hours, Location, TravelEvent features and networkingFacility amenities, lost & found, bag checkFirst aid and securityExhibitor services Show Office, Sales Office, SME Media Studio, Customer FirstRegistration

Key Phone Numbers

WEST Exhibitor: Show Office (Kris Cogliandro): 714-765-2004Anaheim Convention Center Security Control (ACC Security Control): (714) 765-8975 (or 8975 from any house phone)Protect-US Security (Rasheed Barnes-Lead Contact): (310) 561-2634

ARCH Cutting Tools

WEST Exhibitor: ARCH Cutting Tools is an American manufacturer of standard and custom solid round and indexable cutting tools. Our standard line consists of 27,000+ solid round and indexable products with with ISO 13399 attributes, split into four product series: KEO, Ultra-Dex, Patriot High Performance, and Revere.

Anmol Singh

Speaker at WEST: Anmol Singh, Founder and CEO, Fabriom

The Sweet Spot for AI in Intelligent Automation

WEST Session: AI promises to transform manufacturing and service operations, but for most teams the challenge is not algorithms—it’s integration and adoption. This session will be co-presented by industry experts who will share real-world lessons from deploying AI-powered workflows at an e-recycling facility and in design-for-manufacture (DfM) and quoting. Attendees will learn a practical framework for deciding when to use deterministic software workflows, when to embed AI as an enabler, and when—if ever—to rely on autonomous AI “agents.” Using concrete metrics, we’ll show how hybrid approaches reduce cost, latency, and risk while delivering measurable gains. We will also describe the importance of human feedback in improving accuracy metrics. This is an inside look at what’s working (and what isn’t) as we automate inspections, quoting, and compliance tasks across the physical and digital sides of manufacturing. You’ll leave with a decision surface you can apply immediately to your own operations.

Unlocking Industry 4.0: How AI and Connectivity Can Transform American Manufacturing

WEST Session: Artificial Intelligence is revolutionizing nearly every industry—but many manufacturing operations are still missing out. Over the past five years, a growing divide has emerged. Some manufacturers are embracing Industry 4.0 and reaping the rewards. Others remain stuck—struggling with disconnected machines, underutilized data, and manual workflows that slow down operations. From isolated systems to paper-based logs, the American manufacturing sector often lacks the connectivity required to stay competitive in a global market. So what needs to change? The first step is breaking down data silos. To enable true Industry 4.0 capabilities, manufacturers must connect the factory floor with IT systems like ERP, MES, and WES. This connectivity lays the groundwork for advanced capabilities like predictive maintenance—where machine learning models monitor operations, learn normal patterns, and predict failures before they happen. It's also about integrating design and execution. Bridging CAD and CAM systems directly to production equipment eliminates manual recipe entry and reduces errors. By creating a unified namespace, manufacturers can abstract away proprietary device protocols and enable seamless communication between all components in the process. And this is where AI truly shines. With a connected infrastructure and unified data model, manufacturers can build digital twins—virtual representations of their production environments. These models power real-time optimization, simulation, and automation in ways that were once unimaginable. This talk presents real examples, practical steps, and the mindset shift required to modernize operations—so manufacturers don’t just keep up with Industry 4.0, but lead it.